On 20th April, Chery Automobile, focusing on the theme “New Standard, New Power, New Chery”, showed up at the 2015 Shanghai International Automobile Industry Exhibition (Auto Shanghai 2015 for short), together with its all-star lineup, including two brand-new products like ARRIZO M7 and Tiggo5 1.5T, and two concept vehicles like ARRIZO 5 teaser car and @ANT3. Meanwhile, Chery released its iPOWER system (intelligent power assembly system) that integrates traditional and new energy technologies, displaying the technical deposits and strength of the “New” Chery.
Aside from displaying its brand-new products and concept vehicles at the Auto Shanghai 2015, Chery also showcased its competitive car models on sale, such as Tiggo5, Tiggo3, ARRIZO 7, and ARRIZO 3, in addition to two new-energy car models like ARRIZO 7 PHEV and ARRIZO 3 EV, bringing spectators a brilliant auto feast. Of which, rollout of the two new-energy concept vehicles reveals Chery Automobile’s frontier technologies in new-energy vehicle sector.
Make definite product planning, realize “Two-wing” drive in SUV market, and redouble the company’s “New standard”
ARRIZO M7 is Chery’s first MPV vehicle based on “ARRIZO Standard”, and its rollout and release becomes the most eye-catching point at Chery Booth. In addition, marketing of the brand-new Tiggo 5 with new “core” (namely, 1.5T turbocharged engine) further exemplifies that Chery will give priority to two star models like Tiggo and ARRIZO and employ the strategic layout of “Two-wing drive” in SUV and sedan market.
ARRIZO M7 is a “comfortable 7-seat city MPV” tailored to family users, and its 7 seats adopt the “2+3+2” seat layout, which can not only meet the 7-member (“4+2+1”) family’s demands for travel in daily life, but also gratify some car owners’ vanity in daily work like the sedan. So to speak, ARRIZO M7 caters for contemporary families’ increasingly diversified and segmented demands for cars. Chery ARRIZO product series are racing to dominate the MPV market, which will not only broaden “ARRIZO” brand’s scope of application, but also further advance the brand’s influence in the sedan market.
1.5T Tiggo5 was released together with ARRIZO M7. Equipped with turbocharged engine, 1.5T Tiggo5 has the maximum torque of 205N.m, and is able to realize the oil consumption of 7.2L/100km for its high-efficiency DVVT (Dual Variable Valve Timing) technology and 7-speed CVT. In addition to providing you with more driving passion, 1.5T Tiggo5 is more energy-efficient and eco-friendly. With release of the 1.5T Tiggo5, Chery’s Tiggo5 car model, based on inheritance of classic SUV quality, is bound to inject more vigor in the “Tiggo” brand, and further advance “Tiggo” car model’s reputation in the SUV market, and develop into a star model known to every household in the field of SUV.
Besides, both of the said car models are developed according to the “V-shaped” forward car making flow, and they outshine products of their class in quality for “ARRIZO Standard” is observed in the production. That will further reinforce Chery brand’s competitiveness. Previously, ARRIZO 7, ARRIZO 3, and New Tiggo3, which are developed and produced in accordance with “ARRIZO Standard”, all ranked the first place in the assessment of complete vehicle quality by authorities, and in turn their sales volume increased to a large extent. For this reason, “ARRIZO Standard” was advanced to the company’s “New standard” by Chery. In the future, Chery will develop, produce, and manufacture all of its products according to the “New standard”, in order to match the international first-class quality, consolidate Chery’s image and position in the market, and improve Chery brand’s comprehensive competitiveness, noted Chery.
Make definite the technical route, build iPOWER, and gather strength for the “New power”
Even in the new-energy vehicle (EV) field teeming with fierce competition, Chery never gives its way, and it exhibited two EV car models like ARRIZO 7 PHEV (plug-in electric vehicle) and ARRIZO 3 EV (battery electric vehicle), showcasing Chery’s updated achievements in R & D of new-energy vehicle. Chery is set to launch into the market the said two new-energy vehicles, so as to occupy the commanding height in the competitive market.
Against the backdrop of ever-increasing environmental pressures and ever-shrinking petroleum resources in the world, Chery has mastered a series of key technologies like hybrid vehicle and battery electric vehicle by setting up consummate new-energy vehicle R & D system and advanced new energy test center. So far, it has refined its EV R & D system and ability. At this auto exhibition, Chery pooled 18 years of its technical deposits in dynamics to release the iPOWER system, revealing Chery’s R & D strength and creativity for new horizon in the field of core technologies.
According to Chery, iPOWER system integrates ACTECO traditional energy technology with ETECO new-energy technology. In a sense, ACTECO traditional energy technology mirrors Chery’s strength in traditional energy technology, and the ETECO new-energy technology, which comprises dynamics technologies like Hybrid, Plug-in Hybrid, Battery Electric Vehicle, and ISG, etc., stands for the top level in China green energy technology field, implying that Chery has realized the strategic layout of planning as a whole the two fields.
In consideration of the serious air pollution and traffic jam resulting from the automobile industry, Chery also displayed the @Ant3 concept vehicle, which is positioned as “Individualized urban public transport system”. By virtue of its functions like intelligent drive, wireless charging, and interconnected home furnishings, this concept vehicle realizes the convenient, safe, and low-cost travel, and is an innovation to the future urban traffic model. That not only manifests Chery is set to launch the car sharing program, but also reflects Chery’s further consideration and exploration to the future mankind’s lifestyle and the automotive technologies’ development trend.
A “New Chery” will speed up in 2015
At the Auto Shanghai 2013, Chery announced it would resume the “One Chery” brand strategy and embark on positive-going system transformation according to international car making standards and flows. Over the past 2 years since its transformation, Chery made remarkable transformation and improvement in management philosophy, system strength, and marketing system optimization, and stepped into a new phase for its transformation and upgrading.
At the Auto Shanghai 2015, Chery displayed its achievements and confidence in strategic transformation through its brand-new products, brand-new power, and brand-new corporate image, heralding that in 2015, Chery will continue focusing on the core brand proposition “Enjoying pleasure from intelligent production” to develop more innovative technologies, market more valuable products, and accelerate its development steadily on the basis of previous achievements.
On the road of speedup, a “new” Chery will keep abreast of customer demands and capitalize on positive-going product development to provide customers with satisfying products and services, in an effort to develop into a prestigious, creative, and internationalized automaker.
