Audi of America said its October sales increased 0.1 percent to 17,721 deliveries. The all-new A4 and Q7 led the gains and the Q3 continued to attract new consumers to the brand.
October 2016 marks the 70th consecutive month of record sales for Audi of America. Year-to-date sales have risen 2.9 percent to 169,900, as the brand remains on pace to top last year’s record sales in advance of its largest new-product cadence over the next three years.
Sales of Audi SUV models remained steady with an 8.4 percent increase over last October and a 17 percent increase year-to-date. The A4 sedan bolstered October results, posting sales of 3,864 vehicles, countering a trend in the U.S. market away from sedans.
“We are well-positioned going into the holidays and our upcoming Season of Audi sales event,” said Mark Del Rosso, chief operating officer, Audi of America. “Thanks to the enthusiasm of our dealers and the success of our product strategy, 2016 should go down as another record year. The new A4 and Q7 are helping us win in the face of a tightening premium market and position us well for continued growth in 2017.”
The Q5 remained the brand’s volume SUV, with 3,772 vehicles sold. Sales of the Q3 SUV rose to 1,944, a 119 percent gain from last October and sales of the new Q7 rose 33 percent to 2,798.
| AUDI US SNAPSHOT | –MTD– | –YTD– | ||||
| Model Line | Oct ’16 Actual | Oct ’15 Actual | Yr/Yr % change | Oct ’16 YTD Actual | Oct ’15 YTD Actual | Yr/Yr % change |
| A3 | 1,708 | 2,732 | -37.5% | 26,571 | 29,704 | -10.5% |
| A4 | 3,864 | 2,896 | 33.4% | 27,535 | 23,423 | 17.6% |
| A5 | 609 | 845 | -27.9% | 7,281 | 10,657 | -31.7% |
| A6 | 1,429 | 1,740 | -17.9% | 15,138 | 18,812 | -19.5% |
| A7 | 583 | 736 | -20.8% | 5,171 | 6,244 | -17.2% |
| A8 | 354 | 385 | -8.1% | 3,305 | 4,202 | -21.3% |
| allroad | 312 | 260 | 20.0% | 1,718 | 2,263 | -24.1% |
| Q5 | 3,772 | 4,863 | -22.4% | 38,967 | 41,429 | -5.9% |
| Q7 | 2,798 | 2,106 | 32.9% | 24,683 | 16,527 | 49.3% |
| Q3 | 1,944 | 887 | 119.2% | 16,388 | 10,619 | 54.3% |
| R8 | 61 | 17 | 258.8% | 591 | 470 | 25.7% |
| TT | 287 | 233 | 23.2% | 2,552 | 753 | 238.9% |
| Total Audi Sales | 17,721 | 17,700 | 0.1% | 169,900 | 165,103 | 2.9% |
| Total CPO Sales | 3,689 | 4,061 | -9.2% | 38,218 | 40,828 | -6.4% |
