Competition threatens dominance of Brazil’s brand leaders

Competition in Brazil's passenger car market is heating up, with ever more players fighting for sales in a slowing market. As a result, the long time leaders are expected to lose market share. Jonathan Storey, author of the Automotive World report "Brazil’s new vehicle market – Prospects to 2018", spoke in a recent webinar on … Continued

Competition in Brazil's passenger car market is heating up, with ever more players fighting for sales in a slowing market. As a result, the long time leaders are expected to lose market share. Jonathan Storey, author of the Automotive World report "Brazil’s new vehicle market – Prospects to 2018", spoke in a recent webinar on the changes expected in brand market share.

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https://www.automotiveworld.com/articles/competition-threatens-dominance-brazilian-brand-leaders/

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