Connected cars, disconnected owners: four opportunities to engage drivers

Guillaume Saint reveals findings from a recent Kantar report that focuses on the disconnect between connected car owners and the benefits of using connected vehicle technology.

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A recent Kantar TNS connected car study uncovered a sizeable disconnect between connected car owners and the benefits of using connected vehicle technology.

In this free 60-minute webinar, Guillaume Saint, Global Automotive Lead at Kantar, reveals insights from the study, which spans Europe, North America & China. Based on these findings, Guillaume outlines four opportunities to engage drivers and fuel growth.

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