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- Connected cars. Disconnected owners: Four opportunities to engage drivers by Guillaume Saint, Global Automotive Lead, Kantar
A recent Kantar TNS connected car study uncovered a sizeable disconnect between connected car owners and the benefits of using connected vehicle technology.
In this free 60-minute webinar, Guillaume Saint, Global Automotive Lead at Kantar, reveals insights from the study, which spans Europe, North America & China. Based on these findings, Guillaume outlines four opportunities to engage drivers and fuel growth.