Augmenting the real world: AR for the automotive HUD

Elektrobit's Dirk Spiesswinkel provides unique insight into the evolution of augmented reality (AR) and the augmented reality head-up display (AR HUD).


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While augmented reality (AR) and the augmented reality head-up display (AR HUD) have become hot topics for the automotive world, several challenges still need to be overcome. These include the alignment of computer-generated graphics with the real-world environment through accurate position estimation for virtual objects, handling of sensor and transmission latencies and finally, the ability to display the right content at the right point in time, to provide a seamless and immersive user experience that does not distract the driver but rather lends to a safer driving experience.

In this free 60-minute webinar, Elektrobit’s Dirk Spiesswinkel explores these challenges as well as their solutions. He also demonstrates how EB is mastering these complexities with the development of its AR product.