The rise of the in-car digital assistant

Automotive World’s latest report explores the exciting in-car opportunities presented by advances in voice-controlled digital assistant technology

Special report: The rise of the in-car digital assistant

An Automotive World special report explores the exciting in-car opportunities presented by advances in voice-controlled digital assistant technology.

According to Navigant Research, digital voice assistants are projected to be embedded in nearly 90% of new vehicles sold globally by 2028. As automakers and tech companies battle to dominate the in-vehicle experience, balancing brand loyalty with consumer expectations is key. Automakers have the choice between third-party assistants or proprietary solutions.

The potential for voice assistants to take on advanced tasks, such as activating ADAS, will be dependent on natural speech development and consumer trust in systems. Voice remains an early technology in the harsh environment of the car, and any ‘unexpected operation’ could prove anathema for users.

In this report:

  • Executive summary
  • Digital voice assistants are the future of in-vehicle control
  • GM with a side of Google: the future of the in-vehicle digital assistant?
  • Dashboard battles: tech giants vs automakers
  • Building the middleman: the start-up solution to in-car assistants
  • Consent vital in the age of the in-car digital assistant
  • Natural conversation a must for digital assistants to further autonomous driving
  • In-car assistants graduate from wake-up words to gestures and jokes

Special report: The rise of the in-car digital assistant’ opens with an overview article by Navigant research commissioned exclusively for Automotive World, and provides insight from a range of stakeholders involved in this fast-moving area of automotive technology, including:

  • ABI Research
  • Aiqudo
  • Boston Consulting Group
  • Cerence
  • DXC
  • General Motors
  • German Autolabs
  • Lextant
  • TomTom

It’s time to log in (or subscribe).

Not a member? Subscribe now and let us help you understand the future of mobility.

Monthly Online Magazine
£195
1 user
12-month subscription (Annual rebill)
Access to Automotive World Magazine, our must-read monthly online publication
Mag + Articles + Special Reports
£495
1 user
12-month subscription (Annual rebill)
Access to Automotive World Magazine plus all articles and more than 40 special reports per year
All Content
Single-User License
£2,250
1 user
12-month subscription (Annual rebill)
Free tickets to Automotive World events
Unlimited online access to all content, including Automotive World magazine, articles, special reports, data and research
All Content
Team License
£3,950
Up to 5 users
12-month subscription (Annual rebill)
Free tickets to Automotive World events
Unlimited online access to all content, including Automotive World magazine, articles, special reports, data and research
All Content
Company-Wide License

Contact us for pricing

Unlimited users
12-month subscription
Free tickets to Automotive World events
Unlimited online access to all content, including Automotive World magazine, articles, special reports, data and research

Welcome back , to continue browsing the site, please click here