In-vehicle infotainment

This Automotive World report explores the evolution of in-vehicle infotainment and its role in the wider user experience

Special report: In-vehicle infotainment

In the shift towards connected mobility and the software-defined car is rewriting the rules for brand differentiation. Where purchase decisions were formerly based on horsepower and handling, now they are largely guided by the human machine interface—particularly the infotainment system. For brands that get the infotainment system right, it’s a lucrative evolution. Recent consumer feedback from Deloitte found that, of a wide range of advanced technology features, consumer were most willing to pay out for infotainment.

But getting it right is not easy: the key is to present pivotal information in a way that is engaging but not distracting for drivers. Exactly what that information is will vary, depending on the level of automated driving at play. As automakers scramble to meet the needs of today’s drivers and tomorrow’s self-driving passengers, the infotainment.

In this report:

Special report: In-vehicle infotainment’ presents insight from:

  • Continental
  • Elixirr
  • Epic Games
  • Guidehouse Insights
  • Harman
  • Mercedes-Benz
  • OTI Lumionics
  • Trustonic
  • Volvo

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