Strategy update: Mercedes-Benz Passenger Cars – 2019 edition

The latest automaker strategy report by Automotive World discusses the prospects for Mercedes-Benz Passenger Cars over the next five years

Strategy update: Mercedes-Benz Passenger Cars – 2019 edition

Daimler’s Mercedes-Benz Car division has enjoyed a run of eight consecutive record sales years. Over the next few years, it will strengthen its core businesses and seek to develop a leading position in mobility services in a joint venture with BMW.

At a corporate level, Daimler is preparing to split into three divisions, which will give the car division greater operational flexibility and independence. In terms of vehicle products, the focus will be on promoting its Mercedes-EQ electric vehicle sub-brand, which will operate alongside Smart at one end of the model range, and its high-performance Mercedes-AMG cars at the other.

A new Automotive World report explores the opportunities and challenges facing the company as it begins a new era of relative autonomy within the group, and significantly increases its EV offerings.

“The steady upward trend in output that we forecast for Mercedes-Benz Passenger Cars, belies the upheaval that the company is set to undergo, as it transitions to a substantial proportion of its range being electrically powered,” said report author Jonathan Storey, adding that “nobody should be in doubt of the considerable execution risk that the company faces.”

‘Strategy update: Mercedes-Benz Cars–2019 edition’ discusses the automaker’s prospects over the five years to 2023. The report expects output in 2019 to remain relatively unchanged at around 2.4 million units, but thanks to anticipated moderate growth in the years that follow, output should reach over 2.6 million units by the end of the forecast period.

Table of contents

  • Executive summary
  • Chapter 1: Company overview
  • Chapter 2: Sales and brand strategy
  • Chapter 3: Product development
  • Chapter 4: Capacity plans and production outlook
  • Appendix (Excel)
      • Mercedes-Benz light vehicle future model plans
      • Mercedes-Benz light vehicle production by brand and model (2014-2018)
      • Mercedes-Benz light vehicle production forecasts by brand and model (2019-2023)