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Volkswagen: YouTube series “Becoming ID.” wins award

The YouTube series “Becoming ID.” received the Gold award at the international Telly Awards in the “Branded Content - Campaign Branding” category

The YouTube series “Becoming ID.” received the Gold award at the international Telly Awards in the “Branded Content – Campaign Branding” category. In addition to the cinematic implementation, the fact that the series offered an unusually intensive look behind the scenes of the history of the creation of the ID.3 and thus a completely new generation of vehicles was also recognized.

The Telly Awards were first presented in 1979 in New York City. The best films from the fields of television and the Internet are honored. Last year alone, there were over 12,000 applications from around the world. The jury consists of over 200 experts from the fields of film and advertising.

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