The urbanisation trend continues unabated; the need for mobility is growing, while the traffic infrastructure in many places offers very little room for manoeuvre. Ensuring efficient, on-demand, sustainable people moving during rush hours and at other times of day calls for new thinking.
Market situation/market potential:
An increasing number of people around the world are being drawn to urban areas and the need for mobility is rising rapidly in line with that. The United Nations forecasts that almost two thirds of all people worldwide will live in cities by the year 2050. Today, just 55 percent of the global population live in cities. In parallel, megacities are also growing in importance. Around twelve percent of all people are already living in the world’s 33 biggest urban conurbations. According to the forecast, there will be ten more megacities of more than ten million inhabitants each by 2030 – with the associated impact on traffic. According to estimates by the United Nation, the number of journeys per day worldwide will treble or even quadruple between 2000 and 2050.
Challenges for the people-moving sector:
Urbanisation and the growing need for mobility call for new transportation concepts. The growing number of vehicles, the majority of which are not fully utilised, is leading almost unavoidably to traffic collapse. More and more cities are thus opting to restrict new registrations, announce temporary driving bans or exclude private car traffic from city centres. Bundling demand and resources in the public and private movement of people over short distances thus plays a key role in relieving the existing roads infrastructure. Poor capacity utilisation or even empty trips, as per the norm these days, must be reduced to an absolute minimum in future.
Usage scenario for Vision URBANETIC:
Ride-sharing as per the joint venture between VIA and Mercedes-Benz Vans, ViaVan, provides a perspective of future urban mobility. Vision URBANETIC is embedded in an ecosystem that brings together mobility needs with available vehicle capacity. Passengers will be able to book online on-demand, while trips will be optimised for route and pick-up points. The interior concept of the Vision URBANETIC offers enormous flexibility. If the need is to transport as many people as possible, the people-mover can accommodate up to twelve.
Flexible timetables and routes also make Vision URBANETIC attractive to commuters. They can give up their own vehicle without having to restrict their mobility. Vision URBANETIC is constantly available, even at times of day when buses and trains very seldom run at present. The innovative seating concept and premium interior also mean there is no need to downgrade on comfort.
Vision URBANETIC sets new benchmarks in infotainment. The vehicle’s full connectivity is as much a given as its individualised entertainment offering for passengers. Based on the individual user profile, passengers are only shown the information relevant to them. On their way through town, for instance, tourists can see the main attractions with augmented reality, while commuters receive news on their preferred topics.