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Tata Motors brings ‘TRUCK WORLD’ to Chandigarh – Launches new SIGNA range

Furthering initiatives for an enhanced customer purchase experience of its Medium & Heavy Commercial Vehicles Range, Tata Motors today showcased over 40 different products – from haulage to construction related key technologies and services, at its ADVANCED TRUCKING EXPO – ‘TRUCK WORLD’, in Chandigarh. At TRUCK WORLD – Chandigarh, Tata Motors also launched its new … Continued

Furthering initiatives for an enhanced customer purchase experience of its Medium & Heavy Commercial Vehicles Range, Tata Motors today showcased over 40 different products – from haulage to construction related key technologies and services, at its ADVANCED TRUCKING EXPO – ‘TRUCK WORLD’, in Chandigarh. At TRUCK WORLD – Chandigarh, Tata Motors also launched its new SIGNA range of Medium & Heavy Commercial Vehicles, which will be shortly be available across Haryana, Himachal Pradesh and Punjab.

A unique initiative for trucking customers and their families, the 2-day TRUCK WORLD EXPO is being held from September 15-16, 2016, offering Tata Motors and its partners, communicative and promotional opportunities about its products and solutions, ‘all under one roof’ – a first-of-its-kind comprehensive purchase experience by a commercial vehicle brand. The Expo also hosts stage performances and various other activities for commercial vehicle customers and their families.

Having first being showcased at the recently concluded SIAM Auto Expo 2016, Tata Motors new SIGNA range is offered in various configurations. The new SIGNA is engineered & built to offer buyers, with a newly designed and configured cabin, with in-built Telematics system and proven Tata Motors aggregates, for a world-class trucking experience. On display at TRUCK WORLD Chandigarh, are three variants from the SIGNA range – the SIGNA 4923.S tractor and the SIGNA 4018.S tractor.

Commenting on the occasion, Mr. Rajesh Kaul, Business Head, Intermediate, Medium & Heavy Trucks, Tata Motors said, “With the commercial vehicles industry having evolved over the last couple of years and as the country’s largest commercial vehicles manufacturer, we at Tata Motors will continue to lead the industry, offering superior technology and value. TRUCK WORLD is another unique way of doing so, with over 30 large Tata Motors commercial vehicles showcased all under one roof, with nearly a dozen trucking technologies and service offerings, including stage performances and games for truckers and their families, making the experience of buying a Tata Motors commercial vehicle even more special. A two-day event in Chandigarh, we have also hosted Truck World in six other centers so far and plan to take the event to many other cities during the year.”

Mr. Rajesh Kaul further added, “At Truck World we also take the opportunity launch new products and deliver new commercial vehicle purchases to our customers. At Truck World Chandigarh, we today unveil our new SIGNA range of M&HCVs to our customers here in Chandigarh, our latest offering from the Tata Motors commercial vehicle stable, showcasing years of experience and hard work, all aimed at increasing fleet efficiency, at the same time attracting the best commercial vehicle drivers. With the new Signa range, we hope to bring modern trucking mainstream for our M&HCV customers, addressing emerging needs for a safer, more comfortable and a connected commercial vehicle experience.”

With its smartly designed cabin space, improved ergonomics and NVH levels, the SIGNA range of cabins are built to offer a superior in-cab experience, enabling drivers to operate fatigue free over long hauls, which in turn offers significant improvement in productivity. With an inbuilt telematics system, by TATA FLEETMAN, the new SIGNA range empowers fleet operator with a more connected experience, to better manage their transport business through optimum driver, vehicle and fuel management.

The SIGNA range will continue to lead the company’s largest selling and reliable driveline and aims to offer improved business returns to customers with unmatched service support.

Following is a descriptor of the products, from the SIGNA range on display –

The Tata SIGNA 4923.S is a tractoroffering from Tata Motors new SIGNA range of commercial vehicles. With a Gross Combination Weight (GCW) of 49000 Kgs, when coupled with suitable trailers, the Tata SIGNA 4923.S proven and reliable Cummins ISBe 5.9 Common Rail engine, delivers power of 171 KW and a torque of 850Nm, with best-in-class Fuel Efficiency and is based on proven powertrain and aggregates, like the G1150 Gearbox and RA109SRT rear axle. Empowering customers with the best Total Cost of Ownership (TCO), the Tata SIGNA 4923.S is also offered with multiple fully-built load body options, making the vehicle a preferred choice for transporters for various applications.

The Tata SIGNA 4018.S is a tractor offering from Tata Motors’ new SIGNA range of commercial vehicles. With a Gross Vehicle Weight (GVW) of 40 tonnes, the SIGNA 4018.S is powered by a world-class Tata Cummins B5.9 L- 6-cylinder engine, with an optimum combination of 134 KW and flat torque of 675 Nm at lowest rpm range, delivering best-in-class fuel efficiency, with highest engine life. Coupled with a strong and sturdy chassis and vehicle aggregates, the SIGNA 4018.S is most suitable for all applications, also providing customers with the best TCO.

Having being hosted in Gurgaon, Vijayawada, Salem, Kolkata, Bhubaneswar, Gandhidham, Hubli, Indore and Jaipur so far, the TRUCK WORLD: ADVANCED TRUCKING EXPO has managed to attract a crowd of over 25,000 truckers and their families, so far. Tata Motors also plans to organise TRUCK WORLD, in other trucking centers across the country.

Tata Motors continues to invest in its products, sales & service network, redesigning, developing & deploying modern dealerships, with an aggressive customer centric approach of anticipating customer requirements. With over 1800+ touch points across the country, the company hopes to develop and deploy effective modern dealership models, to significantly improve customer experience and convenience across its network, while also improving penetration and driving quality, building strong, lasting relationships with its customers.

With Truck World, Tata Motors is adding yet another exciting new dimension to one of the largest commercial vehicle markets in the world.

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