ŠKODA redefines its compact car range with the SCALA

With a new character, new technology and a new name, the ŠKODA SCALA completely redefines the compact car segment for the Czech brand

With a new character, new technology and a new name, the ŠKODA SCALA completely redefines the compact car segment for the Czech brand. The fitting name ‘SCALA’ comes from the Latin for ‘stairs’ or ‘ladder’. The hatchback combines an emotive design with a high level of functionality as well as state-of-the-art connectivity, and transfers the sensational design language of the VISION RS concept study into a production vehicle for the first time. A selection of five engine variants is available, with power outputs ranging from 66 kW (90 PS) to 110 kW (150 PS). In addition, the SCALA offers a high level of active and passive safety, full-LED headlights and tail lights, plenty of space for luggage and passengers, as well as numerous Simply Clever features. It will be launched onto the market in the first half of 2019.

ŠKODA CEO, Bernhard Maier, said, “We are starting a new chapter in ŠKODA’s compact car range with the new ŠKODA SCALA. It is an all-new model that sets benchmarks within its segment in terms of technology, safety and design. The SCALA perfectly embodies the ŠKODA-typical ‘smart understatement’. We’re convinced that the SCALA has the best chance of redefining the A segment for ŠKODA.”

By launching the SCALA, ŠKODA is taking several steps in development at once and is completely repositioning itself in the compact car segment. With its excellent connectivity, high-quality equipment and exquisite materials, it perfectly represents the brand’s set of values, which are suitably encapsulated by the term ‘smart understatement’. The SCALA thereby also appeals to a target group of younger, design-focused Internet users, who also attach importance to enjoying the ŠKODA-typical generous amount of space, the largest boot in the segment and great value for money.

Please click here to view the full press release.

SOURCE: ŠKODA

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