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Showcase of Sustainability: The Audi Brand Experience Center at Munich Airport

Sustainable concepts for future sales: Recently, the company has been showing that economy and ecology do not contradict each other at the new Audi Brand Experience Center at Munich airport

  • Holistic energy concept based on geothermics
  • 1,650 solar cells generate electricity for one of Europe’s biggest charging parks
  • Horst Hanschur, head of Retail Business Development & Customer Services: “Inspiration for our international sales network and guests from all over the world”

Sustainable concepts for future sales: Recently, the company has been showing that economy and ecology do not contradict each other at the new Audi Brand Experience Center at Munich airport. The 3,580-square-meter building is a showcase for state-of-the-art energy and building technology. As an international training center for the Audi sales network and an event location, it functions as a role model and multiplier.

The Audi Brand Experience Center has been added to the extensive Audi Campus on the premises of Munich airport as the fourth training center for international trade. “With our clear focus on sustainability, we are stating very clearly that we are approaching this topic holistically and far beyond the electrification of the vehicle fleet,” says Horst Hanschur, head of Retail Business Development and Customer Services. For example, the company intends to make all Audi production locations worldwide CO2-neutral by 2025. Audi intends to achieve CO2-neutrality company-wide by no later than 2050. “We are also working together closely with our trade partners on this journey. The Audi Brand Experience Center serves as a field for experimentation and inspiration at the same time.”

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