Thanks to services that make life simpler for customers, Renault is offering peace of mind and time savers to all car owners. Renault Service takes care of everything.
PEACE OF MIND: clear, reasonable rates and fixed prices
PEACE OF MIND: service contracts, extended warranties, and maintenance contracts
PEACE OF MIND: connected vehicles and R-Link apps
TIME SAVERS: online quotes and appointment-making
TIME SAVERS: service without an appointment and one-hour service and maintenance
To promote this new service strategy, Renault and Publicis Conseil have launched a campaign supporting the brand’s aftersales promise.
The campaign conveys this promise in a strong message: With Renault Service, you don’t need to take time out from life to service your car.
The campaign comprises:
– A three-part saga of ads, directed by Michael Clowater (Smuggler), presenting three brand services and proving the benefits of Renault Service in an impactful and original way
Watch the campaign videos on Renault YouTube :
Renault Service, Tyres Offer – Roadtrip
Renault Service, Windscreen offer – Vacation trip
Renault Service, Booking online – Theme park
– Print advertising designed by Jean-Yves Lemoigne
– Display advertising for digital media
Launched in October 2015, the campaign will run internationally, including across Europe, South America, North Africa and Russia.
