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Ram no. 1 industry brand in J.D. Power Initial Quality Study

Only truck-exclusive brand ever to top prestigious benchmarking study

Ram outperformed every brand in the J.D. Power 2024 U.S. Initial Quality Study (IQS), remaining the only truck-exclusive marque ever to do so.

The result adds to an extraordinary string of top IQS finishes by Ram, which has ranked among the three leading brands in the industry four times in the last five years – a record that includes a first-place standing in 2021, the first such achievement by a truck-exclusive brand in the benchmark study’s history.

Capping this year’s performance is the Ram 1500’s win in the Full-size Light-Duty Pickup segment and a third-place finish among Heavy-Duty Pickups for the Ram 2500/3500.

“This recognition is particularly uplifting because our customers are extremely demanding,” says Ram Brand CEO Chris Feuell. “Satisfying them to the point where we rise above every other brand in the industry is testament to the boundless creativity of our designers and engineers, and the unwavering dedication of our assemblers and dealers.”

Also enjoying the spotlight is the Alfa Romeo Stelvio with its second-place ranking among Compact Premium SUVs – the sporty model’s second consecutive year among the segment’s top two.

Such results mark greater significance because this year’s study featured new metrics that better captured the voice of the customer.

“Stellantis brands have enjoyed top IQS rankings for several years,” noted Bill Kendell, senior vice president – North America customer experience at Stellantis. “But to achieve what Ram has achieved in this year’s study, with its broader scope, is a clear demonstration that our team can and will deliver on the mission statement of our organization: Every Customer Counts, Every Journey Matters.”

Added Kendell: “For us, this new study marks a new beginning. We will use our past successes to build a better future for our customers.”

SOURCE: Stellantis

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