As part of establishing its opportunity detection measures, the PSA Group has chosen to partner with Le Village by CA, a value-creating incubator for innovative start-ups, SMEs, and large groups.
The PSA Group created the Business Lab in December 2016 in response to the rapid development of new automotive uses. This new organisation is tasked with detecting, testing and transforming opportunities into new businesses for the Group, particularly with regard to Mobility and Digital issues.
The Business Lab promotes interactions with innovative ecosystems, at a worldwide level, by being the preferred entry point for start-ups. It carries out full-scale experiments on new value proposals for the Group’s customers.
Joining the partner network of Le Village will make it possible to:
- take advantage of the innovation dynamic of start-ups and partners in Le Village
- be a member of the selection jury for Le Village start-ups
- organise calls for applications from start-ups that are directly related to the PSA Group’s challenges
- create synergies with the other large groups in Le Village
- to experiment with new opportunities, including with the PSA Group’s intrapreneurs
Anne Laliron, Director of the Business Lab said that: “This partnership is a result of the PSA Group’s desire to develop and transform interactions with young businesses in order to offer new mobility experiences to our customers. Le Village will also enable us to acclimatise our teams while increasing the scope of communication with start-ups on specific projects that match our areas of interest.”
Large companies need the innovation provided by start-ups to remain competitive, and start-ups themselves need large groups in order to develop their businesses. The PSA Group provides a large-scale testing and development ground for Le Village start-ups. We are very proud to welcome the PSA Group, a key player. The arrival of PSA in our ecosystem is an opportunity to create new, mutually beneficial and productive encounters, which is the purpose of Le Village.” added Fabrice Marsella, the Mayor of Le Village by CA Paris.