Peugeot Citroën Retail to Sell Peugeot, Citroën and DS motorsport racing products
Citroën Racing, Peugeot Sport and DS Performance were recently combined to form the Motorsports Centre of Excellence, which will capitalise on synergies among PSA Peugeot Citroën’s three brands to strengthen their motorsports programmes.
Following a similar strategy, the Motorsports Centre of Excellence has entered into a retail partnership with Peugeot Citroën Retail to ensure optimal marketing efficiency supported by the latest technical developments.
The announcement was made today at the Peugeot Sport and Citroën Racing Works Council meeting in the presence of all stakeholders.
Under the strategic partnership agreement, Peugeot Citroën Retail will lend the full weight of its expertise in automotive and replacement parts retailing to Citroën Racing, Peugeot Sport and DS Performance to help promote production racing.
Peugeot Citroën Retail will be responsible for marketing and retailing the racing car kit and all motorsports parts from Peugeot and Citroën brands’ catalogues, as well as motorsports merchandise worldwide.
The activity will be based in Peugeot Citroën Retail’s Paris platform in Gonesse, on the premises of Société Commerciale de Distribution des Pièces de Rechange (SCDPR).
Fully renovated in 2008, this site offers the space needed to develop the activity and is ideally located in terms of logistics, with easy access to the A86, A1, A3 and A104 motorways and close proximity to Charles de Gaulle Airport.
Jean-Philippe Imparato, Vice President of Peugeot Citroën Retail, said: “This partnership harnesses the full firepower of our retail network so that the Motorsports Centre of Excellence and Peugeot, Citroën and DS motorsports customers can benefit from Peugeot Citroën Retail’s expertise in marketing and retailing replacement parts. The teams at Peugeot Citroën Retail are excited about taking on this new challenge, which will help to raise the standards of service quality excellence.”