“ALT16 Challenge” contest showcases new 2016 model on social media, offers cash prizes
The new 2016 Nissan Altima is stunning, agile and smart. Are you?
Starting today, Nissan is challenging its social media fans to prove that they are on the Altima’s level. Nissan’s ALT16 Challenge is a series of video tests to be published on Facebook, Twitter and Instagram. Fans must watch closely to capture screenshots and answer questions about the footage, which features the Altima in the midst of flashing lights, reflective glass, fast-moving street scenes and other eye-catching elements. Participating fans will have a chance to win one of 10 $500 cash gift cards. The contest, which will be codenamed using the hashtag #ALT16Contest across social media, will run from 1 p.m. ET on Monday, November 2 through 11:59 p.m. ET on Monday, November 16. (NO PURCHASE NECESSARY. See Official Rules for details.)
“We know the new Altima has been turning heads since we unveiled it in September,” said Jeremy Tucker, vice president, Marketing Communications and Media, Nissan North America. “This campaign will have our fans doing a double-take or two as they take a look online.”
Altima, Nissan’s best-selling vehicle in North America, has been redesigned for the 2016 model year, including new exterior and interior styling, enhanced technology and connectivity, a new Altima SR sports model and new available safety features such as segment-exclusive* Predictive Forward Collision Warning (PFCW). In addition, highway fuel economy has been increased to a best-in-class** 39 miles-per-gallon for Altima 2.5-liter engine models (except 2.5 SR).
With the addition of the new SR model, the 2016 Altima is available in a choice of seven models – 2.5, 2.5 S, 2.5 SR, 2.5 SV, 2.5 SL, 3.5 SR and 3.5 SL. The five 2.5-liter models feature a 182-horsepower 2.5-liter DOHC inline 4-cylinder engine, while 3.5-liter Altimas offer a 270-horsepower 3.5-liter DOHC V6.
The new 2016 Nissan Altima is scheduled to go on sale at Nissan dealers nationwide on November 11 with a starting MSRP of $22,500 USD.***
*JD Power Segmentation. MY16 Altima 2.5 SL with Tech Package or 3.5 SL with Tech Package vs. in market MY15/16 competitors in mid-size car segment. Information from manufacturers’ websites.
**EPA Fuel Economy Estimate 39 mpg Highway for 2.5, 2.5 S, 2.5 SV and 2.5 SL. Actual mileage may vary with driving conditions – use for comparison only.
***2016 Altima 2.5 base model. MSRP excludes applicable tax, title, license fees and $825 USD destination charges. Dealer sets actual price. Prices and specs are subject to change without notice. (NOTE: The 2016 Nissan Altima is not yet available for purchase. Expected availability in November 2016. Pre-production model shown; see actual production vehicle when available for final details on features.)