Nissan in Europe records best-ever sales & marketshare in FY2014

European Market share of 4.1% increase of 0.3 pts on FY13 Major product offensive in fiscal year 2014 with the culmination of 9 launches in 12 months Nissan is No1 Crossover across total segment Market share increases in 4 major markets Russia market share increase despite economic headwinds Nissan LEAF the most popular electric vehicle … Continued

  • European Market share of 4.1% increase of 0.3 pts on FY13
  • Major product offensive in fiscal year 2014 with the culmination of 9 launches in 12 months
  • Nissan is No1 Crossover across total segment
  • Market share increases in 4 major markets
  • Russia market share increase despite economic headwinds
  • Nissan LEAF the most popular electric vehicle ever as sales top 16,000 in FY 2014

Nissan has today announced that Nissan achieved a record market share in Europe of 4.1% in fiscal year 2014, an increase of 0.3 percentage points from its 2013 market share of 3.8%. 2014 marks the fifth consecutive year of market share growth and an over 50% increase from 2009 levels of 2.7%. Together with the Datsun brand, market share is 4.3%.

Nissan with Datsun recorded European best-ever sales of 740,640 vehicles in FY2014, an increase of 11.5% from 2013 sales, with March sales totalling 98,979, and increase of 3.7% from the previous year. Nissan’s product onslaught has taken its European car production to record levels, with the company entering a new fiscal year with the strongest and most cohesive line-up in its history.

Nissan was the best-selling Asian brand in fiscal year 2014 in over five markets including the UK, Spain and France, with European wide sales closing the gap on the nearest Asian rival brand by 0.42%.

The brand’s European sales were bolstered by the launch of nine vehicles in the outgoing fiscal year, including the all-new Pulsar, which is built in Barcelona and returned Nissan into the C-segment.

KEY HIGHLIGHTS

Best-ever European sales & market share, a 50% increase in 5 years

9 new models in 12 months

Best-ever electric vehicle sales, with 16,869 LEAFs sold in Europe; new e-NV200 sales of 3,924

Crossover sales exceeding 400,000

No 1 in total Crossover segment

The pioneering Nissan Qashqai crossover continues to go from strength to strength with more than 240,000 customers in FY2014 choosing its style, efficiency and advanced technologies such as the Safety Shield.

The expansion of Nissan’s electric vehicle line-is paying great dividends.  Nissan is leading the way in important new technologies – with more to come in 2015 both in electric cars and in autonomous driving vehicles, the future of transportation.

The Nissan LEAF continues to lead the electric vehicle segment globally and sold more than 16,000 cars in Europe this outgoing fiscal year – more than a 28% increase compared to 2013. The Nissan LEAF is the best-selling electric passenger car ever, both in Europe and globally, with 97% of owners saying they would recommend it.

Guillaume Cartier, Nissan’s Senior Vice President Sales and Marketing Europe, said: “The Nissan line-up is stronger, more cohesive and more exciting than at any time in our history and we continue to push boundaries.

We have a commitment to continue to bring more to our customers – more choice, more value and more innovative and exciting products.”

Market share increases were recorded in major European markets in FY14, -UK, Germany, Italy and Spain. Notably, in Russia, with a decrease in TIV of 17.8%, Nissan increased its market share by 10.6% year on year.

*Nissan + Datsun for Russia. Others Nissan only

COUNTRY

 FY2014 TOTAL SALES

FY 2013 TOTAL SALES

% INCREASE

RUSSIA*

164,207

156147 (no Datsun yet)

5.2%

UK

157,770

133,296

18.4%

FRANCE

73,927

69,053

7.1%

GERMANY

66,418

59,691

11.3%

ITALY

57,859

49,233

17.5%

SPAIN

51,133

39,693

28.8%

EUROPE

719,882

664,471

8.3%

TOP 5 EUROPEAN MARKETS MARCH 2015

#

MARKET

UNIT SALES

1

 UK

32,937

2

SPAIN

8,666

3

RUSSIA

8,635

4

FRANCE

7,891

5

GERMANY

7,661

TOP 5 EUROPEAN MARKETS FY 2014

#

MARKET

UNIT SALES

1

UK

157,770

2

RUSSIA

143,449 (Nissan only)

3

FRANCE

73,927

4

GERMANY

66,418

5

ITALY

57,859

TOP 5 MODELS MARCH 2015

#

MODEL

UNIT SALES

1

QASHQAI

30,967

2

JUKE

14,633

3

MICRA

10,432

4

NOTE

7,597

5

PULSAR

6,000

TOP 5 MODELS FY 2014

#

MODEL

UNIT SALES

1

QASHQAI

245,986

2

JUKE

119,258

3

MICRA

66,873

4

NOTE

62,581

5

X-TRAIL

46,652

 

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