Nissan Industrial Complex in Resende, Brazil, has achieved the milestone of 30,000 cars made for overseas markets. The timing coincides with the second anniversary of the plant’s export program, which is exponentially growing due to an increased demand in Latin America.
The numbers speak for themselves. During the first year of the export project, the plant produced 10,000 units for overseas markets. In its second year, there was a 200% increase. This extraordinary improvement is evidenced by the numbers of the period between November 2017 and March 2018, when the Nissan March, Nissan Versa and Nissan Kicks export models were responsible for a leap from 20,000 to 30,000 units. In only the last five months, an increase of 10,000 exports units was registered, which is equal to the same volume sent to other countries in the first year of the program.
This is in part due to the success of Nissan Kicks as the ultimate addition to the brand’s export portfolio. Since December, the Argentinian market started to sell the crossover produced at the Resende Industrial Complex. Argentina had already been receiving the March hatchback and the Versa sedan from Brazil’s plant. Both models made in Brazil are also sold in Bolivia, Chile, Costa Rica, Panama, Paraguay, Peru and Uruguay.
“The Resende Industrial Complex’s export program proves that Nissan believes in the potential of Latin America”said Wesley Custódio, Production director of Nissan Brasil. “The start of Kicks exports to Argentina, at the end of last year, demonstrates how Resende Industrial Complex is becoming a major exports hub, thanks to its Japanese premium quality models equipped with an array of technology features. With each milestone reached, the plant consolidates as a strategic part of the Nissan business plan in Latin America,” Custódio concluded.
About Nissan Latin America
Nissan Latin America (LATAM) is a business unit created in 2014 with the aim of accelerating the company’s performance through specific strategies for the benefit of consumers in the region. Nissan LATAM serves 38 countries, with four subsidiaries: Brazil, Chile, Argentina and Peru. In 2017, it reported sales of 200,100 units. Nissan LATAM’s operations cover the following markets: Antigua, Argentina, Aruba, the Bahamas, Barbados, Belize, Bermuda, Bolivia, Brazil, Chile, Costa Rica, Colombia, Curacao, Dominica, the Dominican Republic, Ecuador, El Salvador, Grand Cayman, Granada, Guatemala, Guyana, Haiti, Honduras, Jamaica, Montserrat, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, St. Kitts, St. Lucia, St. Martin, St. Vincent, Suriname, Trinidad and Tobago, Uruguay, and Venezuela.
For more information on Nissan in Latin America and Nissan’s full range of vehicles, visit our website at http://nissannews.com/es/nissan/lac
About Nissan Motor Co., Ltd.
Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, INFINITI and Datsun brands. In fiscal year 2016, the company sold 5.63 million vehicles globally, generating revenues of 11.72 trillion yen. In fiscal 2017, the company embarked on Nissan M.O.V.E. to 2022, a six-year plan targeting a 30% increase in annualized revenues to 16.5 trillion yen by the end of fiscal 2022, along with cumulative free cash flow of 2.5 trillion yen. As part of Nissan M.O.V.E. to 2022, the company plans to extend its leadership in electric vehicles, symbolized by the world’s best-selling all-electric vehicle in history, the Nissan LEAF. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, the Middle East & India; China; Europe; Latin America; and North America. Nissan has a global workforce of 247,500 and has been partnered with French manufacturer Renault since 1999. In 2016, Nissan acquired a 34% stake in Mitsubishi Motors. Renault-Nissan-Mitsubishi is today the world’s largest automotive partnership, with combined sales of more than 10.6 million vehicles in calendar year 2017.