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Mitsubishi Motors: New car(s), new brand strategy, new global tagline, a renewed ambition to be revealed at the Tokyo Motor Show

There is the car, there is the design, there is the technology – but there is more to it… The MITSUBISHI e-EVOLUTION CONCEPT is not ‘just’ another new car; it is the (new) beginning of the next chapter. … The embodiment of Mitsubishi Motors’ renewed global strategy… … A demonstration of Mitsubishi Motors’ ambition to … Continued

There is the car, there is the design, there is the technology – but there is more to it…

The MITSUBISHI e-EVOLUTION CONCEPT is not ‘just’ another new car; it is the (new) beginning of the next chapter.

… The embodiment of Mitsubishi Motors’ renewed global strategy…

… A demonstration of Mitsubishi Motors’ ambition to explore a new future – inside and outside of the company.

… The return of Mitsubishi’s inner brand essence:

The Mitsubishi Pedigree
The Mitsubishi stance on Technology & Design
The Mitsubishi approach to global business
The Mitsubishi connection with its customers – its ‘Drivers’

Next step, Mitsubishi Motors’ press conference at the Tokyo Motor Show on October 25th at Tokyo Big Sight.

MMC has set up an English website with information about the 45th Tokyo Motor Show:
http://www.mitsubishi-motors.com/en/innovation/motorshow/2017/tms2017/

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