The innovative Mercedes-Benz Van Talent Development Programme has triumphed at The Institute of Sales Management BESMA Awards, winning Sales Development Programme of the Year at a glittering ceremony in London on Friday (26 October 2018).
The BESMA Awards identify and celebrate the outstanding expertise, talent and achievements by organisations, individuals and teams in driving company performance, as well as recognising the key role of sales in creating a thriving UK economy.
The Sales Development Programme of the Year in particular recognises an organisation or partnership programme that has been implemented into an organisations’ process to make a real difference to develop the sales environment.
An industry-first, the Van Talent Development Programme was developed in-house over two years at Mercedes-Benz Vans UK and results in an Institute of Sales & Marketing Management (ISMM) Level 3 Diploma in Sales and Marketing.
Now in its eighth cohort, the two year programme sees a regular intake of around 25 high calibre delegates every six months. It focuses on sales and aftersales skills in the van sector across a mix of formal training, feedback and coaching and on-the-job experience, with all delegates benefitting from both a business and a field mentor to support them through the course.
Simon Neill, Sales Director, Mercedes-Benz Vans, said: “We are truly honoured to be recognised for our Van Talent Development Programme. It has benefitted so many delegates throughout the last four years, resulting in increased knowledge and sales, bringing a serious new breed of talent to the van industry.
“Winning a BESMA Award really does cement what has been a tremendous success for Mercedes-Benz Vans UK, especially as the Programme has flourished from a simple idea into an award-winning Course to aspire to. I am exceptionally proud of the team involved and each of the delegates that are either in, or have completed their Van Talent Development training.”