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New production record set with over 1.49 million passenger cars
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Model initiative for compact, high-end and luxury segment well under way
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smart electric drive is market leader in Germany
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‘Mercedes-Benz 2020 – Best Customer Experience’ marketing and sales initiative launched
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First premium manufacturer to offer new vehicles online
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Greater customer focus through sales restructuring
It is the end of an important year for Mercedes-Benz. With over 1.4 million passenger cars sold in 2013, the Stuttgart-based premium manufacturer is not only on track for its best sales figures ever. Its annual production of over 1.49 million vehicles means that Mercedes-Benz has also surpassed the previous year’s record for the third year running. The Mercedes-Benz 2020 growth strategy is already showing tangible results.
“In 2013, we have taken a decisive step forward in our strategy for growth. Our model initiative is well under way. The new ‘Best Customer Experience’ sales and marketing initiative has allowed us to align ourselves better to the needs of our customers. At the same time, we are also optimising our internal sales structures,” said Ola Källenius, Member of the Divisional Board Mercedes-Benz Cars responsible for Marketing & Sales. “That means we are well positioned to make 2014 a record year as well.”
- Model initiative delivers results
- Expansion of the production network continues
- smart goes electric
- China – focus on new sales company pays off
- Sales and marketing initiative launched
- Greater customer focus through sales restructuring
