Mazda Motor Corporation has announced the following organizational and personnel changes, effective April 1, 2016.
1. Organizational Changes
(1) Changes in the area of China Business
Aim
- Re-organize and consolidate the business planning and sales and marketing operations by company in China, and integrate them by function in order to establish a unified brand and further strengthen Mazda’s business foundation in the country.
Details of the organizational changes
- Consolidate the China Business Dept. No. 1 and China Business Dept. No. 2 into the newly established China Marketing Department and China Business Promotion Department.
- Eliminate the China Business Department No. 1 and China Business Department No. 2 in line with the above change.
(2) Changes in the area of MDI Project
Aim
- As information technology advances and the needs of the customer diversify, begin a new stage of Mazda Digital Innovation (MDI) aimed at addressing Mazda’s business challenges in the mid- to long-term.
Details of the organizational changes
- Establish the MDI Project Office.
(3) Changes in the area of R&D Liaison
Aim
- Streamline the organization responsible for coordinating R&D activities between Mazda and Ford, in line with the change in the financial relationship between the companies.
Details of the organizational changes
- Eliminate the R&D Liaison Office and transfer the functions of exchanging technological information and promoting joint projects between Mazda and Ford to the R&D Technical Administration Division.
(4) Changes in the area of Design
Aim
- To plan and propose expressions, visual assets and communications that relate to the brand style in order to enhance control over the quality of the same.
Details of the organizational change
- Establish the Brand Style Management Department within the Design Division.
(5) Changes in the area of Domestic Business
Aim
- Establish a framework for working with dealerships nationwide in a more efficient manner in order to implement initiatives for brand value enhancement at dealerships in Japan.
Details of the organizational change
- Establish the East Japan Business Department and West Japan Business Department within the Domestic Business Division.
Click here to view details pertaining to personnel changes at Mazda.
