Mercedes-AMG sets the pace: This June witnesses the premieres of 18 new AMG high-performance models at Mercedes-Benz dealerships. With a power output spectrum ranging from 265 kW (360 hp) to 552 kW (751 hp), the new AMG vehicles demonstrate both performance and superb efficiency. This unrivalled model initiative from Mercedes-AMG represents the embodiment of the “AMG Performance 50” future strategy in the run-up to the 50th birthday of Mercedes-AMG GmbH in 2017.
Ola Källenius, Chairman of the Board of Management of Mercedes-AMG GmbH: “The market launch of 18 new AMG models reflects our consistent focus on performance, dynamism and growth. The A 45 AMG will appeal to new customers and tap into new markets. The C 63 AMG “Edition 507″, available in Coupé, Saloon and Estate variants, is a sporty model, full of character, for all fans of our high-capacity V8 naturally aspirated engine. We also have a broad range of new S-Models and 4MATIC all-wheel drive variants of the E 63 AMG and CLS 63 AMG – allowing our customers to benefit from tailor-made individuality. The SLS AMG Coupé Black Series and the SLS AMG Coupé Electric Drive epitomise the state of the art in technical terms when it comes to the development of outstanding super sports cars.”
Special experience: delivery at AMG Customer Centre in Affalterbach
As an alternative to the classic vehicle delivery method at dealerships and authorised agents of Mercedes-Benz, customers may choose to take delivery of their AMG high-performance vehicle direct from the AMG Customer Centre in Affalterbach. When collecting their vehicle in this way, customers are able to gain an exclusive insight into the world of AMG and experience the excellent quality of customer care that is so typical of AMG. After being welcomed by a personal customer service advisor and treated to some hospitality in the AMG Private Lounge, they are taken on a tour of the plant. This also includes a visit to the AMG Performance Studio, where some very distinctive limited-run AMG vehicles and one-off models are developed and produced by hand. In the AMG engine production facility, AMG customers are also able to experience the way engines are individually hand-assembled, in accordance with the traditional philosophy of “one man, one engine.”
The ultimate highlight of the day is then of course the handover of the new AMG vehicle: customers are given a thorough introduction to the technical features and controls of their new model in the 360 square-metre delivery hall. Vehicle collection at the AMG Customer Centre in Affalterbach is available to customers in Germany for all AMG high-performance models.
