Mahindra & Mahindra Ltd. (M&M), a part of the US $ 15.4 billion Mahindra Group, today announced that it would launch its premium SUV, the SsangYong Rexton in 7 new cities on November 20, 2012. The Rexton by Mahindra will be available in the cities of Hyderabad, Chennai, Bengaluru, Pune, Ludhiana, Patiala and Chandigarh,in the second phase of the launch. Mahindra had earlier launched the SsangYong Rexton in Mumbai and Delhi during October 2012.
The SsangYong Rexton is manufactured at Mahindra’s Chakan Plant near Pune by sourcing components from SsangYong, Korea and from India.
Speaking on the launch of Rexton in new cities, Pravin Shah, Chief Executive, Automotive Division, M&M Ltd. mentioned, “For Mahindra, the launch of the SsangYong Rexton last month marked a momentous occasion in our automotive journey. We are now extending the offering of this hi-end SUV to the discerning Indian consumer in 7 other cities. I am sure that the Rexton with its perfect combination of indulgence, refinement, style and performance will carve a niche for itself with consumers within these new cities”.
Following its launch in October 2012, the SsangYong Rexton has received a very positive response from auto enthusiasts and consumers alike.