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Live Broadcast from The Lot Studios in West Hollywood for world premiere of All-New 2021 Elantra

Hyundai’s bestselling car globally returns to its sport sedan roots with an ambitious ‘Parametric Dynamics’ design theme

 Hyundai Motor is set to debut the all-new 2021 Elantra during a world premiere event in Hollywood. The upcoming seventh-generation Elantra showcases an edgy and aggressive look based on parametric shapes and textures, which reflects Hyundai’s new design identity. The world premiere will take place at 7 p.m. PT on Mar. 17, at The Lot Studios in West Hollywood, Calif. and will be livestreamed around the world.

The livestream can be viewed at https://www.youtube.com/watch?v=T6Ya9ECTjFchyundaiusa.comhyundainews.com, and HyundaiUSA’s social media channels.

The all-new 2021 Elantra’s design accentuates its progressive and exotic character through Parametric Dynamics. Cutting edge engineering solutions and design innovations actualized the polyhedral appearance. Essentially, advanced digital design technology brought the Parametric Dynamics design language to life. Having three lines meet at one point is the main element of Parametric Dynamics. This formation is a daring challenge, which has been avoided in car design, marking Elantra’s disrupter-spirit.

The ‘Immersive Cocoon’ interior layout creates a driver-focused user experience. Low and wide structures go from the door and connect all the way to the center console, while the large interface consisting of two harmoniously integrated displays elevates the racing-inspired feel of the car.

SOURCE: Hyundai 

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