- The novelties of the new Ypsilon 5-door, the only fashion city car on the market
- Delta, the beauty of space
- Lancia Voyager, emotions to share
- Lancia Flavia, sensations which have no limits
- Lancia Thema, quality dressed in beauty
Lancia is back at the Geneva Motor Show with a stand full of charm and elegance that highlights the new automotive dynasty that contains the best of two industrial cultures: the exuberant style, flair for delivering a “stress-free experience” and functionality all associated with Chrysler, coupled with the elegance, innovation and love of manufacturing that have always distinguished Lancia.
It is precisely the “dual spirit” theme inborn in the union between Lancia and Chrysler that is the concept around which the exhibition area is set up, breathing life into a sinuous motion of expressive shapes and languages. This stimulating stand lets the public discover one of the widest ranges on the international scene. It starts with segment B (Ypsilon), continues with the mid-sized segment (Delta), and is completed with the flagship (Thema), the Large MPVs (Voyager) and the alluring segment D convertibles (Flavia).
Stars of the stand are the Ypsilon S MOMODESIGN and Delta S by MOMODESIGN, the new special series created from the renewed collaboration of two Italian brands world-renowned for having contributed to the development of Italian design. Extraordinary symbiosis which unites Lancia’s refined and elegant style with the technological, sports drift that identifies the iconic character of the Milanese brand. Lancia and MOMODESIGN have created a highly personal formal language which makes, without hesitation, their creation amongst the many designer products highly recognisable. Examples of this extraordinary Italian design are the exclusive products and accessories designed and manufactured by MOMODESIGN Centro Stile: ranging from helmets, watches, eyewear and shoes to luggage. They are all unique fashion products, just as Lancia’s ‘creations’ are so unique, Two models with a forceful personality, interpreted by the MOMODESIGN Style Center in keeping with its hi-tech, contemporary style, also appreciated by young people.
Lancia Ypsilon S
Lancia Delta S
Both expressions of top Italian style, the Ypsilon S MOMODESIGN and Delta S by MOMODESIGN play with colour contrasts, emphasise the value of detail, offer elegant interiors and express an energetic and dynamic personality. They are cars of enormous appeal, consistent with the innovation and sportiness that have historically distinguished the Lancia brand.
On the stand the public will have the chance to admire a Delta S by MOMODESIGN, a 190 HP 1.9 Twinturbo MultiJet, with the new two-colour Anthracite Grey with Eclipse Black roof paintwork. The brilliant engine fitted to it reaches a top speed of 222 km/h and lets you accelerate from 0 to 100 km/h in just 7.9 seconds. An Ypsilon S MOMODESIGN equipped with the 69 HP 1.2 Fire EVO II engine and distinguished by an exclusive two-tone Zaffiro Blue/Matt Black body is also on show on the stand.
But the innovations of Lancia Ypsilon do not stop here. Also the new Elefantino special series, the most accessible choice for a young and dynamic customer, is making its début in a world premiere. A little lucky charm, the Elefantino is a symbol of loyalty and charm inextricably linked to the brand. In fact, in 1953 it was precisely Gianni Lancia, son of the company founder Vincenzo, who chose this animal as the badge of the emerging Lancia racing team engaged in competitive sports. This symbol reappeared from 1997 to 2003 on the new Lancia Y – in the various Blue, Red and Blues variants – with more than 320,000 units sold, 45% of the mix of total registrations of the model. Today the Elefantino is back on the new Ypsilon 5-door, making this successful model accessible also to younger customers. It is a car that stands out with its line and unique personality. As the performance of the new Ypsilon Ecochic Methane is unique. On sale since January 2013, it combines the economical and ecological advantages of methane fuel with the lively performance and driving fun at the wheel guaranteed by the 80 HP 0.9 TwinAir Turbo engine.
Elefantino, MOMODESIGN and Ecochic: the new versions of the fashion city car which in 2013 will be part of ‘urban metamorphosis’, the creative concept that distinguishes the all-new Lancia communication campaign for TV, radio, press and web. The new Ypsilon versions will gleam on the road as they populate unexpected stories hanging between dream and reality, where fantastic and alluring creatures will make their appearance in an urban, modern context. Surreal images, but realisable in Lancia’s world.
Completing Lancia’s exhibition in Geneva are the Voyager, Flavia and Thema, the first three models resulting from the alliance between the new Lancia and the new Chrysler, which perfectly express the values shared by the two brands that by now have become a single identity with their elegance, technological innovation, century-old history and desire to excel in the future.
Lancia Voyager is the benchmark of the large MPV segment and the perfect expression of space shared between emotion and travel experience. In addition to the new ‘Maximum Steel Metallic’ body colour, the 2.8 common rail turbo diesel engine in the unprecedented 178 HP (131 kW) version is also making its début in Geneva. Combined with a six-speed automatic gearbox, it takes the Voyager to a top speed of 193 km/h with acceleration from 0 to 100 km/h in 11.5 seconds. All this with fuel consumption that in the type-approval combined cycle stand at 7.9 l/100 km with CO2 emissions equal to 207 g/km.
Space is also given over to the Lancia Flavia, which is being confirmed as the quintessence of open-air driving pleasure with its four real seats. Equipped with its brilliant 170 HP 2.4 litre petrol engine and a six-speed automatic gearbox, the new vehicle is the perfect solution for customers looking for the advantages of a coupé without compromising on the unique sensations only a convertible can bring.
A model of the Lancia Thema Platinum in the grey shade of “Granite Crystal” is displayed beside the charming Flavia. It is the first global flagship that blends the expertise and functionality of the Chrysler brand with the luxury of real leather interiors, the hushed silence of a great Lancia and the care for details that are the best expression of the “Made in Italy” concept.
Finally, the public will be able to admire the commercials of a new 2013 campaign designed by the Armando Testa agency for Lancia on the big screen of the stand, distinguished by the themes relating to the creative ‘urban metamorphosis’ concept. Some exclusive MOMODESIGN designer accessories can be admired in attractive showcases.
Last but not least, visitors will be introduced to the products of FGA Capital, a finance company specialising in the automotive segment, through illustrative materials and certain dedicated publications handed out at the stand. The finance company is operative in all the major European markets, and in Switzerland with Fidis Finance, with a sole mission: to support the sales of all Fiat Group Automobiles brand vehicles by offering innovative financial products with high added value services targeted to the dealership network, private customers and companies.
Last but not least, on the occasion of the Geneva Motor Show 2013, Lancia presents a new version for iPad of ‘Lancia Everywhere’, the mobile customer care application produced in collaboration with Seac02 and Angelini Design. Encouraged by the success demonstrated by over 20,000 downloads from smartphone users, today the application takes a leap into the world of tablets with a restyled design, which is even more stylish and glamorous, in perfect Lancia style. The number one multilingual project in the Fiat Group, the new-look ‘Lancia Everywhere’ offers new ‘digital addicted’ technological solutions that make the transitions, browsing and the features especially dynamic and usage even more immediate. In addition, for this occasion, the WEB magazine ‘Lancia TrendVisions’ is débuting the iPad version dedicated to the ‘Lancia Everywhere Tablet’ application. Specifically, the home page is structured with a ‘moodboard’ format to allow users to browse through the news in the 7 categories with a new interactive way of browsing through the images. Some of the most successful and popular contents include the Up&More contest which every month sees a designer object up for grabs: having started in October 2012 and ending in October 2013, the contest has witnessed the registration of over 2,000 participants so far.