Kia Motors America (KMA), one of America’s fastest-growing car companies over the last five years1, today announced the selection of Publicis Groupe’s Denuo as its web Agency of Record (AOR) following a competitive review. With seven all-new or significantly redesigned vehicles expected to arrive in showrooms in 2013, Denou will develop a completely redesigned website for Kia to enhance the car buying research and shopping process with more images, videos and creative content. As Kia’s AOR, Denuo will also be called upon to breed partnerships with emerging companies in the areas of mobile and social technologies.
Denuo is tasked with managing the complete Kia.com strategy – including creative and user experiences – as well as other properties within the brand’s digital ecosystem, including the Kia.com Owner’s Portal for existing customers. The new partnership supports Kia’s commitment to setting the bar for pioneering technology advancements in the automotive industry as well as understanding and fulfilling the needs of modern car shoppers and owners.
“Kia has just capped an unprecedented period of growth in the U.S. market, and we look forward to the continued maturation of our brand with the assistance of a progressive partner that will lead in the consumer digital marketplace and revolutionize our digital offerings now and into the future,” said David Schoonover, national manager of CRM & digital marketing, KMA. “As awareness, perception and consideration for the Kia brand continues to improve, the evolution of Kia.com is vital to the brand’s growth, and Denuo has offered fresh new ideas and insights and proven they can help us navigate these transitions and further our momentum.”
Work on Kia.com has already begun.
