Kia America took home the highest number of J.D. Power U.S. Initial Quality Study awards for a brand in the J.D. Power 2023 U.S. Initial Quality Study (IQS). Four Kia nameplates took segment-best honors this year: Rio (Small Car), Forte (Compact Car), Stinger (Midsize Premium Car) and Carnival (Minivan). This is the fifth consecutive win for the Kia Forte in the Compact Car segment, making Kia the only brand to earn a J.D. Power Award in this segment for five years running1.
Kia’s exceptional IQS performance builds on the fast-growing brand’s three straight years of being ranked as the number one mass-market brand in the J.D. Power U.S. Vehicle Dependability Study.
“With multiple Kia models topping their IQS segments year after year, these awards illustrate Kia’s deep-rooted and long-term commitment to quality, reliability and durability for every vehicle we build,” said Sean Yoon, president & CEO, Kia North America and Kia America. “We’re incredibly proud of seeing yet another outstanding year of achievement in J.D. Power’s highly respected Initial Quality Study.”
The annual report analyzed responses from 93,380 completed surveys from respondents with regards to 33 brands and 200 vehicle models across 28 segments. Vehicles were evaluated on driving experience, infotainment, powertrain, interior and exterior as well as a range of issues as reported by vehicle owners.
1 Kia Forte received the lowest rate of reported problems among Compact Cars in the J.D. Power 2019-2023 U.S. Initial Quality Studies of new vehicle owners’ experiences after 90 days of ownership. Visit jdpower.com/awards for more information.