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Jose Arreche, new Director of the SEAT S.A. plant in Martorell

In his new position, Arreche will focus on the transformation of the factory and the launch of the first 100% electric vehicle that will be ever produced in Martorell

Jose Arreche has been appointed as the new Director of the SEAT plant in Martorell. He will focus on the transformation of the factory to build electric vehicles in Martorell from 2025. Arreche will report to the company’s Vice-President of Production and Logistics, Markus Haupt, and will be responsible for SEAT S.A.’s main plant, where the company manufactures different models on three production lines: SEAT Ibiza, SEAT Arona, SEAT León, CUPRA Formentor and Audi A1.

Markus Haupt, SEAT S.A. Vice-President of Production and Logistics stated that “Jose Arreche joins SEAT S.A. in a key moment for the Martorell plant, his experience will be essential to impulse the transformation of the factory. He assumes the challenge to guarantee the launch of the first 100% electric models while we keep producing combustion and electrified vehicles”.

Jose Arreche’s long career in the Volkswagen Group will be essential to promote production synergies between the Group’s factories in the Iberian Peninsula (Martorell, Pamplona and Palmela in Portugal). Arreche, who is an Industrial Engineer specialized in the application of Industry 4.0 technologies, began his career at Volkswagen Navarra, where he held different positions until being appointed Planning Director in 2018. Throughout his career, Arreche has also led projects for the Group: he spent 3 years in Wolfsburg managing the implementation of car body projects in the Volkswagen factories in China.

The electrification of Martorell

SEAT S.A. is leading the cluster to develop the Small BEV, the family of vehicles that will democratize sustainable urban mobility for different brands within the Volkswagen Group. The company’s ambition is to build EVs at the Martorell factory from 2025, in line with the strategy of electrification and transformation of the Group’s manufacturing facilities.


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