Jeep is further broadening the appeal and accessibility of its award-winning 4×4 vehicles, after agreeing a partnership with specialist off-road driving organisation 4×4 Events UK.
The link-up with the events company, which operates off-road driving sites in Wales, Cheshire and Yorkshire and has plans for two more venues in the UK, will allow more people to experience the capability, fun and excitement of a Jeep in true off-road conditions.
As the official Jeep-supported off-road driving centre, 4×4 Events UK only use the award-winning Jeep model range, including Grand Cherokee, the most awarded SUV ever; Renegade, 4×4 Magazine’s ‘4×4 of the Year’; and the legendary Cherokee and Wrangler vehicles.
Under the guidance of directors Nigel Mayne and Phil Reeves, 4×4 Events UK offer a range of specialist courses, corporate days, private tuition and experience days, allowing customers to learn more about both Jeep, and the art of off-road driving.
As well as its Chester-based ‘Centre of Excellence’ and the two other UK sites, 4×4 Events UK also has an outdoor hospitality unit and transportable obstacle course enabling it to attend nationwide events such as county shows and outdoor exhibitions.
“Jeep is an iconic brand which is growing and heading back to the top, where it belongs,” says Nigel Mayne. “We wanted to be a part of that success, and were delighted to team up with Jeep. We knew the range was full of good off-road vehicles but we have been amazed at just how good they are.”
“I’m delighted that Jeep has teamed up with 4×4 Events UK,” says Damien Dally, brand head, Jeep UK. “Our great line-up of cars, and their fantastic driving centres and expert tuition, make a very good combination which I hope many people across the UK will have a chance to enjoy.”