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Jeep® brand and FCA US Northeast Business Center announce partnership with Prudential Center, New Jersey Devils

The Jeep® brand, the FCA US Northeast Business Center and its New Jersey dealers are kicking off the 2016-17 NHL season by launching a partnership with the Prudential Center and the New Jersey Devils. The Jeep brand, which has been named the “exclusive non-luxury vehicle of Prudential Center and the Devils,” will celebrate the partnership … Continued

The Jeep® brand, the FCA US Northeast Business Center and its New Jersey dealers are kicking off the 2016-17 NHL season by launching a partnership with the Prudential Center and the New Jersey Devils.

The Jeep brand, which has been named the “exclusive non-luxury vehicle of Prudential Center and the Devils,” will celebrate the partnership through the FCA US Northeast Business Center with Jeep-themed graphics, Jeep vehicle displays and prize giveaways at the Newark, New Jersey, arena.

“The Jeep brand has a long history of award-winning vehicles that can ‘go anywhere, do anything’,” Jeff Strickland, Director, Northeast Business Center – FCA US, said. “Jeep’s versatility and class-leading capability make it a perfect partner for the New Jersey Devils, complementing their determined spirit on the ice.”

To highlight its new partnership, the Jeep brand has taken over the Prudential Center parking deck with stairwells that make hockey fans feel like they are scaling mountains and icy glaciers en-route to the stadium or to their cars. Parking deck elevators offer game attendees a scenic, simulated ride behind the wheel of a 2017 Jeep Wrangler Unlimited.

Inside the Prudential Center, the most awarded SUV brand is up in lights with prominent LED signage, plus the ever-popular Zamboni ice resurfacing machine sports a bold Jeep-themed wrap. The exclusive Jeep Frontier Club brings the outdoors inside, creating an upscale lodge-like dining experience, featuring stone, wood, a plant wall, and a red canoe and paddles. The overall effect immerses hockey fans and concert-goers into an atmosphere true to the Jeep lifestyle.

The Jeep Experience Zone promises to delight fans with a multitude of offerings. A Jeep Cherokee and Jeep Renegade are on display, and product specialists are on-hand to answer questions and to give away Jeep-branded premiums. Current Jeep owners who present their key will receive a special gift. And the Jeep On-ice Challenge raffle offers consumers the chance to step on the ice, make a series of shots into the goal and possibly win a Jeep vehicle.

“We are excited to work with such an incredible brand as Jeep to create a meaningful, impactful partnership that will help drive sales and make deeper connections throughout New Jersey,” Adam Davis, Chief Revenue Officer of the New Jersey Devils and the Prudential Center, said. “Jeep’s core values and innovative approach perfectly align with the attributes we look for in a long-term partner.”

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