- Activities of Mitsubishi Fuso Truck and Bus Corporation (MFTBC) and Daimler India Commercial Vehicles (DICV) are grouped under the umbrella of “Daimler Trucks Asia”
- Combined annual sales target of MFTBC and DICV to 290,000 sold units until the year 2020
- From now on production of five new FUSO truck models in Chennai for 15 export markets in Asia and Africa
The commercial vehicles division of Daimler AG has reached another milestone with the integrated “Asia Business Model”, which is an integral component of the Global Excellence Initiative “Daimler Trucks Number One”. The company will bundle the activities of the subsidiaries Mitsubishi Fuso Truck and Bus Corporation (MFTBC) headquartered in Kawasaki, Japan, and Daimler India Commercial Vehicles Pvt. Ltd. (DICV) headquartered in Chennai, India, under the umbrella of “Daimler Trucks Asia”. For Daimler Truck, this cooperation opens up the opportunity for significant growth in promising, emerging markets in Asia and Africa. In this regard, MFTBC and DICV have planned a sales target of 290,000 units sold until the year 2020.
The Asia business will thus make a significant contribution to Daimler Trucks´ sales target of over 500,000 trucks in the year 2015 and 700,000 trucks in the year 2020.
Dr. Wolfgang Bernhard, Board of Management Member of Daimler AG responsible for Daimler Trucks and Daimler Buses: “Strategically, we are very well positioned with the Asia Business Model. The close network ties between MFTBC and DICV allow us to tap into important synergies, through which we can do business in new growth markets efficiently and grow profitably. Our customers benefit from this – through the right products, the best services and low total cost of ownership.”
The starting shot for the successful penetration into new growth markets in Asia and Africa was sounded at today´s unveiling of the new FUSO products in front of customers, dealers and media representatives at DICV´s production plant in Chennai. “Daimler Trucks Asia” is starting immediate production of trucks of the BharatBenz and FUSO brands at the plant.
Dr. Albert Kirchmann, Head of Daimler Trucks Asia and MFTBC President & CEO: “Today´s production start of a new generation of modern, robust and economical FUSO trucks that will be made in India for high-growth export markets is an important step in the implementation of the Asia Business Model.” Dr. Kirchmann underscored: “I am proud of the entire team of MFTBC and DICV, which will work together even more closely and for even more sustained success in the future.”
Strategic cooperation in areas like product development, production and procurement will enable “Daimler Trucks Asia” to use the strengths of both companies. Nevertheless, MFTBC and DICV will continue to operate as independent subsidiaries of Daimler AG.
According to Marc Llistosella, DICV Managing Director & CEO, “DICV pledged to offer reliable and economical BharatBenz trucks – and we have delivered on this promise. Our trucks are well received by our customers.” Llistosella continued, “That we will now also be making FUSO trucks in Chennai is clear proof of the demanding quality standard here, which applies equally throughout Daimler´s entire global production network.”
The DICV plant in Oragadam, Chennai, is starting immediate production of five new FUSO truck types. These include the medium-duty models “FA” and “FI” with a gross vehicle weightof 9 to 16 tons and the heavy-duty models “FJ”, “FO” and “FZ” with a gross vehicle weight of 25 to 49 tons. The FUSO truck portfolio produced in India will be sold exclusively in exportmarkets in Asia and Africa.
“Our new assortment of modern and at the same time economical FUSO trucks will fill the rising customer demand in Asia and Africa,” said Kai-Uwe Seidenfuss, MFTBC Senior Vice President of Sales & After Sales. “We will be supplying a total of 15 export markets through our established MFTBC sales network. The start will be made in Sri Lanka – with the first market launch as early as June, followed by Bangladesh, Zambia, Kenya and Brunei later this year.” For the year 2014 it is planned to begin selling the new robust FUSO trucks in the export markets of Indonesia, Thailand, Malaysia, Tanzania, Malawi, Zimbabwe, Uganda, Mozambique, Mauritius and the Seychelles.