Today at the 2019 New York International Auto Show, Hyundai introduced its all-new 2020 Venue, the latest SUV to join its growing product lineup. Venue is packed with a host of premium driver safety and convenience technologies and is the perfect fit for those seeking a seamless combination of style and versatility. Venue will be the most affordable Hyundai SUV, and joins its larger siblings including the North American Utility of the Year Kona and Kona Electric, Tucson, Santa Fe, the 8-passenger Palisade and NEXO. Venue will be built in Ulsan, Korea and will arrive in Hyundai dealerships in the fourth quarter of this year.
“The all-new Venue might be small in size, but it’s big on practicality and personality,” said Mike O’Brien, vice president of Product, Corporate and Digital Planning, Hyundai Motor America. “Its bold and unique character sets it apart from other SUVs on the market, offering a unique, entry-level vehicle for those consumers seeking savvy design with an abundance of standard safety, technology and connectivity features.”
Venue: The SUV Style Maven
Venue conveys a fun, yet functional design in a versatile and modern compact package. For those constantly on-the-go, Venue offers adaptability to the urban entrepreneur lifestyle many consumers experience in today’s fast-paced environment. From everyday workplace activities to weekend fun, Venue is a great fit in accommodating busy lifestyles with an abundance of playful and practical features including seamless safety, versatility and connectivity.
The design of the new Venue exhibits small but confident body forms, delivering a new interpretation of Hyundai’s signature design language. The vehicle side profile showcases a solid and full volume wheel arch and strong character line, while the front cascading grille includes the new Hyundai signature face that’s found on both Kona and NEXO, including composite LED lights and cube shape headlamps. This unique character line continues through the tail lamps. Venue is available with striking 17-inch alloy wheels along with the 15-inch standard wheels.
“The Hyundai SUV lineup can be compared with the pieces on a chess board,” said SangYup Lee, executive vice president of design, Hyundai Motor Group. “Our new Palisade is the King, but we are missing the smaller piece. And that’s where Venue comes in. It may be small, but its unique and bold design sets it apart from the rest of the pack,” he explained. “We can see the Hyundai look in Venue but there is a unique quality that will appeal to individual customer’s tastes and preferences in a way that sets it apart from the other SUVs in our lineup.”
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