According to the latest statistics released by the Chinese Association of Automobile Manufacturers, GWM sold 492,900 units during the first ten months of the year. This figure is up 28.8 percent year on year, and it places GWM 8th among all Chinese automakers. The sales numbers also place GWM first among independent Chinese brands. In October, GWM sold 57,700 units – up 37 percent year on year – and far above the average industry level of 25.47 percent.
During the first ten months of the year, the Haval continued to lead the Chinese SUV market. It showed a sales volume of 220,000 units – up 83.5 percent year on year – placing it first among other SUV models including joint venture brands in China. In October alone, three Haval models – Haval H6, Haval M4 and Haval H5 – moved into the top ten. They ranked 2nd, 5th, and 9th, with a respective sales volume of 15,093 units, 7,820 units, and 6,101 units. The models continue to enjoy overwhelming superiority within the Chinese SUV market, and they continue to be a representative Chinese brand.
According to market sources, supplies of the Great Wall C30 and Great Wall C50 fell short of demand in September. The Great Wall C30 – which has now been available for more than two years since came into market- was among the best-selling compact car models. It has had a sales volume of more than 10,000 units for two months in a row. The cumulative sales volume of the Great Wall C30 has now topped 300,000 units, making it one of the most successful indigenous models in its class.
As expected, Great Wall pickups also enjoyed a strong lead in their respective Chinese market. GWM sold 111,300 units of the Wingle pickup during the first ten months, up 10.7 percent year on year. The company also sold 11,200 units in October alone, up 16.3 percent year on year.
In terms of overseas markets, GWM exported 81,000 units during the first ten months, up 22.7 percent year on year. The company now expects to be able to meet its target of exporting 100,000 units this year.
GWM has already managed to sell 82 percent of its annual target of 600,000 units during the first ten months of the year. The target is now within easy reach, and the company expects to accomplish its goal before year’s end. Despite GWM Chairman Wei Jianjun’s frequent stressing that GWM values business performance above sales, GWM’s monthly sales have grown steadily in the ups and downs of the auto market since early this year, which leads to the company drawing some close attention from all over the industry. Shang Yugui, spokesman for GWM, explained the phenomenon, “GWM’s growth amidst the market slump can be attributed to its effective strategic mode and persistence at resisting temptation. However, the outside world has only recently taken notice of GWM’s achievements (over the past two years). This has lead to the feeling that GWM could be a dark horse. As a matter of fact, GWM has been continually gaining strength for years, and now the harvest season has finally come.”