FCA US LLC reported a 10 percent decline in its first-quarter sales as the strong momentum in January and February was more than offset by the negative economic impact of the coronavirus in March.
“Our dealers have once again stepped up as pillars of the community as they have continued to provide critical support to our customers on the road,” said U.S. Head of Sales Jeff Kommor. “Many have taken extraordinary steps, ranging from enhanced sanitizing protocols for their showrooms to the offer of home delivery and other concierge services to keep consumers safe. I applaud all of them for their efforts.”
For the quarter, U.S. sales were 446,768 vehicles compared with 498,425 for the same period a year earlier. Retail sales were 306,898 vehicles for the quarter. Fleet accounted for 31 percent of total sales.
Ram pickup trucks were a bright spot as sales rose 7 percent to 128,805 vehicles. Overall, the Ram brand rose 3 percent to 140,486 vehicles. Chrysler Pacifica sales rose 5 percent to 24,525 and Jeep® Gladiator notched sales of 15,259 vehicles. It was the third consecutive quarter Gladiator has surpassed the 15,000 mark.
FCA will continue working with its financial providers to ensure customers receive the help they need during these challenging times. Effective today, FCA will ease the purchase process through the “Drive Forward” initiative, which provides consumers with incentives and our new Online Retail Experience (ORE).
Chrysler, Dodge, Jeep, Ram Truck, FIAT and Alfa Romeo brands will offer 24/7 support and well-qualified buyers can get 0% financing for 84 months and no payments for 90 days on select 2019 and 2020 models. Additionally, FCA is folding “Chrysler Pacifica Family Pricing” and “Dodge Power Dollars” into Drive Forward.
ORE is a digital retailing solution that allows customers to complete the entire vehicle purchase process online from the comfort of their own homes. Not only can consumers purchase a vehicle off a dealer lot, they can conduct a vehicle trade-in, apply for credit, receive price and payment estimates and review service protection plan options.