Fiat Chrysler Automobiles UK is taking the used car market to the next level after launching the group’s first Abarth Used Vehicle Locator.
FCA’s high performance arm will be the first brand to roll out the UVL, which launches today (3 April), with the other FCA marques following later this year.
Designed to promote the benefits of FCA’s successful FOUND Approved and Used programme, the new UVL will give customers the complete brand experience with detailed information available and easy to navigate.
Powered by Auto Trader’s API technology, and created especially for FCA by experts, the UVL will be distinct and agile, ensuring the ability to evolve with the market. Its fully responsive website is optimised for mobile use and will deliver a complete ‘brand’ experience to interested users, listing a range of high quality, low mileage used Abarths.
“The UK’s automotive marketplace is evolving at an increasing pace, with car buyers becoming more digitally savvy and expectations of their digital journey being set not just by the car sites but by leading fashion, food and holiday websites too,” says Tristan Downs, remarketing manager, FCA UK.
“It is imperative to meet consumers on their terms, and for this reason we are excited to announce these plans for a completely new used vehicle locator. I am sure customers will find this, and our other UVLs that follow, very useful.”
The new Abarth UVL can be seen at: www.usedabarth.co.uk