Total transactions for Europe’s five most prominent sharing economy sectors – collaborative finance, peer-to-peer accommodation, peer-to-peer transportation, on-demand household services and on-demand professional services – could see a 20-fold increase to €570 billion by 2025, up from just €28 billion today, according to new analysis by PwC.
This will particularly benefit service providers, who are predicted to pocket around 85%, or €487 billion, from the value of sharing economy transactions facilitated by 2025.
The growth of Europe’s sharing economy will be broadly spread, with four out of the key five sharing economy sectors each forecast to deliver over €100 billion of annual transactions by 2025, with only on-demand professional services falling short of this milestone. However, there is still a sizable growth opportunity for on-demand professional services, which PwC forecasts to expand by 40% per year to €20bn of annual transactions in Europe by 2025, up from less than €1bn in 2015.
Commenting on the potential for growth in Europe’s sharing economy, Rob Vaughan, economist at PwC, said:
“The sharing economy is rapidly coming of age, as it progresses from a headline catch-phrase to the default choice for younger consumers in society. Over the coming decade, the strength of the sharing economy could well see it become a shining beacon amid a ‘new normal’ of lower growth across Europe.
“As well as providing opportunities for the proceeds of growth to be shared more broadly in the wider economy, Europe’s sharing economy has matured into an established socio-economic trend that is fundamentally changing the way we lead our lives. From freelancing platforms altering the way we work to food-sharing platforms creating ways to connect in local communities, sharing economy businesses are enabling new economic and social interactions across Europe.”
Across Europe, PwC analysis estimates revenues accrued by platforms in the five key sectors of the sharing economy could reach €83 billion by 2025, up from just €4 billion today.
Beneath the headline names, a diverse sharing economy ecosystem has emerged: PwC’s detailed research of nine European member states reveals that at least 275 sharing economy organisations have been founded in those regions, to date.
Of the five key sharing economy sectors, on-demand household service platforms look set to achieve the fastest growth, expanding revenues by roughly 50% per year to 2025. The sector’s development is being driven by a new generation of consumers who are increasingly turning to on-demand services to resolve their needs around the home, such as Deliveroo for restaurant food delivery and TaskRabbit for DIY tasks.
Rob Vaughan commented:
“Our view is that growth in the sharing economy is only just beginning. By 2025, we estimate that many areas of the sharing economy will rival the size of their traditional counterparts.
“Amid this dramatic expansion, Europe has the opportunity to build on its position as a global marketplace and innovation incubator for the sharing economy. But to achieve this goal, it will need to develop a more balanced, coordinated and dynamic regulatory framework across and within its 28 member states.
“The European Commission’s announcement of a European Agenda for the sharing economy is a proactive first step on the journey to developing a successful framework. It offers the opportunity for each member state to review whether their regulations are fit for purpose and if there is scope to remove any barriers whilst safeguarding fair competition, employment rights and consumer protection. An evidence-driven approach will be key alongside an agile mind-set where policymakers feel empowered to collaborate with sharing economy enterprises and private sector organisations to experiment with new regulatory innovations.”
