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Enthusiasts experience Nissan’s new GT-R at Goodwood via world-first 4D virtual reality driving simulator

The real and virtual worlds collide in high-octane drama at the Goodwood Festival of Speed, as Nissan showcases the new GT-R on the world’s first 4D Virtual Reality driving simulator. Up to 15 guests at a time can experience the 360-degree excitement of a passenger lap in the record-breaking supercar, with NISMO driver Jann Mardenborough … Continued

The real and virtual worlds collide in high-octane drama at the Goodwood Festival of Speed, as Nissan showcases the new GT-R on the world’s first 4D Virtual Reality driving simulator.

Up to 15 guests at a time can experience the 360-degree excitement of a passenger lap in the record-breaking supercar, with NISMO driver Jann Mardenborough behind the wheel. Using the latest Samsung Gear VR headsets, they hear a real-time personal commentary on the ride as the race ace puts the iconic GT-R through its paces.

The thrill ride is transformed from 3D to 4D thanks to individual seats, which generate a synchronized dynamic experience that’s as close to the real thing as possible.

The GT-R film was shot using the just-launched Nokia OZO virtual reality camera, and is played to Goodwood guests via the Samsung S6 smartphone. The dynamic seats are supplied by CL Corporation, a leading manufacturer of platform simulations.

“There’s no better way to experience the amazing capabilities of the Nissan GT-R than by sitting next to a driver like Jann Mardenborough,” said Guillaume Cartier, senior vice president for Sales and Marketing, Nissan Europe. “This world-first 4D virtual reality simulation will allow thousands of Festival visitors to have a close to real ride in this iconic car with one of our finest racers.”

The new 2017 Nissan GT-R is making its European motor show debut at Goodwood, following its global unveil at the New York Auto Show in March. Power from the 3.8-liter V6 twin-turbo engine has been hiked to 565 horsepower, while a number of dynamic changes have made its performance more refined than ever.

The design of the GT-R has also evolved. The most obvious upgrade to the cabin, which has a more sophisticated and premium feel to it, while the exterior styling has been enhanced front and rear to provide a more contemporary look.

Since its launch in 2007, the Nissan GT-R has been at the cutting edge of the premium sports car sector. It’s an uncompromising performance four-seater for enthusiastic drivers, a car which completely embodies Nissan’s Innovation that Excites motto.

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