The end of an era: after 46 years together, Mercedes-Benz and the DFB will be going their separate ways from 2019 when it comes to sports sponsorship. At today’s Germany – Netherlands game at the Veltins Arena in Gelsenkirchen, THE TEAM is playing under the star for the last time.
Dieter Zetsche, Chairman of the Board of Management of Daimler AG: “During our decades-long partnership, German football has achieved extraordinary things. It was fantastic to be part of it with Mercedes-Benz! And this finale now gives us an opportunity to explore new avenues. But one thing won’t change: we remain passionate fans of the national team.”
To mark the last joint international, Mercedes-Benz is bidding farewell with an ad titled “The journey”, recounting the many memories of the last 46 years via an emotional journey through Germany’s football landscape. The team bus drives through the nation one last time – from the coastal region through the major cities down to the alpine roads – and recalls the last five decades together. The creative agency antoni has produced the 60-seconder, which will be broadcast on TV ahead of the international against the Netherlands. The ad will then be available for viewing online on various Mercedes-Benz channels.
Please click here to view the full press release.
SOURCE: Daimler
