Surface material DecoSOUL honored with design award
- Innovative composite material with high quality design wins over Red Dot-Jury
- Inherent sustainability of DecoSOUL makes it eminently suitable for interior applications (including furniture, vehicle and aircraft interiors.)
- DecoSOUL is a key element in furthering individualization and exclusivity
DRÄXLMAIER Group is among the winners in the product design category of this year’s Red Dot Award with the composite material DecoSOUL (Structured Organic Unlimited Layering). A jury consisting of 38 design experts was impressed by the quality and innovative characteristics of the novel designer material presented by the global automotive supplier.
Individuality is the new trend
Using the DecoSOUL process DRÄXLMAIER is able to handle virtually every kind of surface material including leather, diverse metals and natural fibers, thus creating an exclusive designer surface. On receiving the Red Dot Award 2015, Dr. Isabella Schmiedel, head of the advanced development department at DRÄXLMAIER Group commented, “DecoSOUL completely redefines our understanding of individualization. This highly flexible material can be applied to a premium class vehicle interior as well as featuring on high quality furniture”. DecoSOUL can also feature in the interiors of executive jets, a business segment covered by DRÄXLMAIER Aviation.
The Red Dot Award 2015
The international jury of experts evaluated over 4.900 submissions from 56 nations in this year’s competition. In terms of cross-border and cross-sector reach, the Red Dot Award is one of the finest accolades for high quality design. The international Red Dot jury only awards its much sought-after certificate of quality to products which, by virtue of their own outstanding design, stand out clearly from comparable entries. The conclusion of this prestigious international competition takes place in the Aalto Theatre in Essen on June 29th 2015.
Professor Dr Peter Zec, Founder and CEO of the Red Dot Award: “For 60 years, the most-respected design experts have been convening every year in Essen to seek out the best designs. This year we had a record number of almost 5,000 entries – a huge amount of work for our jury members, who assessed each individual product, and a special value of the distinction due to the high standard. The laureates of the Red Dot Award: Product Design 2015 have demonstrated exceptionally high achievements and have thus been deservedly successful in the world’s largest design competition.”