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Dodge brand continues to rank first in mass-market automotive brands on social media according to analytics company

New Shareablee Inc. blog ranks Dodge first from Jan. to March 2016 after holding the same position throughout 2015 The Dodge brand was named the number one mass-market auto brand on social media by Shareablee Inc, a social media analytics company. Shareablee announced in its recent blog that it determined the top 10 ranking brands … Continued

  • New Shareablee Inc. blog ranks Dodge first from Jan. to March 2016 after holding the same position throughout 2015

The Dodge brand was named the number one mass-market auto brand on social media by Shareablee Inc, a social media analytics company.

Shareablee announced in its recent blog that it determined the top 10 ranking brands by measuring the total social actions captured on automakers’ posts across Facebook, Twitter and Instagram. The Dodge brand held this lead position throughout 2015 and continues the trend into 2016.

From Jan. 1 to March 15, 2016, Dodge generated the most social actions, 5.2 million, of all mass-market automakers, nearly double the actions received by the second-ranked automaker.

“It is great to see Dodge recognized as a fast riser on social media,” said Olivier Francois, Chief Marketing Officer, FCA – Global. “Having a strong social presence is an important part of our marketing strategy for all our brands. We strive to deliver content that is true to each individual brand persona, is relevant and evokes a reaction from our followers.”

“Dodge and SRT vehicles have passionate fans who are not just customers, but real brand advocates,” said Tim Kuniskis, Head of Passenger Car Brands – Dodge, SRT, Chrysler and FIAT, FCA – North America. “The fact that Dodge generated 5.2 million social interactions so far this year, nearly double that of the second-ranked automaker in the study, really reinforces our belief that when the information you share is authentic and organic, people engage and share the content.”

The Dodge brand’s success in the social space is in part due to a strong fostered community and a strategy that leverages culturally relevant moments in time. Frequent calls to action to submit user-generated content via the hashtag #ThatsMyDodge and integrating holidays and current events into social content provides fans authentic opportunities to engage with the brand.

Of the achievement, Founder and CEO of Shareablee Tania Yuki said, “Dodge has seen nearly five times the growth (373 percent) in social engagement compared to the mass-market automotive industry (78 percent) so far this year. Particularly on Instagram, Dodge’s creative use of user-generated content has given a platform for its most loyal enthusiasts to contribute and engage with the brand.”

Mediabrands Publishing is the social media agency-of-record for Dodge and FCA US LLC.

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