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CUPRA’s success story continues with global expansion in 2022

Brand continues strong commitment to Mexico with new CUPRA Garage in Cancun

Nothing can hold back CUPRA’s unstoppable impulse. With an ambition to double its turnover to 5 billion euros in 2022, the unconventional challenger brand continues to launch and expand operations in key markets around the world. Continuing its strong commitment to Mexico, the company has opened a new CUPRA Garage in Cancun and will arrive to Colombia and Peru in coming months.

“CUPRA as the lever to improve profitability and we must put all our efforts behind its growth,” said Kai Vogler, Executive Vice President for Sales and Marketing at CUPRA. “The opening of the new Garage in Cancun reflects the importance of the Mexican market to CUPRA and our ambition to expand throughout Latin America. Our next stop will be in Rotterdam and later this year, as a strategic first step in our expansion in the Asia-Pacific region, we will open the doors to the new CUPRA City Garage in Sydney, marking our launch in Australia.”

Electrifying Latin America

Since opening its first global City Garage in Mexico City in 2019, CUPRA has gone from strength to strength in Mexico. With the introduction of the CUPRA Leon and Formentor models last year, the brand hit 2,000 deliveries. CUPRA’s goal is to triple its sales in Mexico this year and accelerate the brand’s growth, delivering 6,000 cars. In addition to Cancun, CUPRA also has Garages in Puebla and San Luis Potosí.

To further strengthen CUPRA’s presence in Latin America, the brand is planning to arrive in Colombia and Peru in the coming months.

CUPRA is also bringing emotion, electrification and performance to Israel. During the visit to the CUPRA Garage in the cosmopolitan city of Tel Aviv, Wayne Griffiths, CEO of CUPRA, announced the company’s intention to triple Israeli sales in 2022.

In 2021, CUPRA sales reached more than 1,100 deliveries in Israel (of which the CUPRA Formentor made up 88%). Plug-in hybrid versions of the CUPRA Formentor and CUPRA Leon, as well as the brand’s first 100% electric car, the CUPRA Born, which will join the line-up soon.


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