Cipia announces: New design win with automaker Chery

Cipia’s Driver Sense driver monitoring system (DMS) entering European Market as part of new design win

Cipia,an AI computer vision in-cabin automotive solutions provider, today announced that the company was awarded a design win for an electric vehicle (EV) with automaker Chery. The EV model is designed for the European and LATAM markets, with the expected start of production (SOP) by the start of 2023.

The new model will feature the recently announced integration of Cipia’s Driver Sense DMS on Ambarella’s CV28 SoC. The CV28 – Driver Sense integration utilizes neural networks to offer robust driver monitoring capabilities that comply with highest global automotive regulatory standards, while maintaining the leanest available computing requirements.

Cipia’s Driver Sense solution utilizes AI and computer vision on the edge to monitor the driver’s state in real-time. The DMS monitors key indicators to detect signs of drowsiness and distraction and enable lifesaving alerts.

“Our Driver Sense is designed to deliver OEMs and Tier 1s with a lean yet robust DMS solution, while also standing up to the strict regulatory requirements in the EU and around the world.” said Yehuda Holzman, CEO of Cipia “We are confident that the presence of our DMS will create a safer driving experience in the new European market”

The latest win increases the total number of design wins for Cipia globally to 24 vehicle models, on 8 different platforms across 5 car manufacturers. Cipia’s customers now include an electric car manufacturer in the US, SAIC Motors, Chery, an American car brand in China, and one additional leading car manufacturers in China.


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