With more than 100 years of innovation, Chevrolet continues to customize vehicle technology to fit customers’ growing needs by working with inspired engineers, designers and program managers focused on personalizing vehicles.
Throughout this year’s South by Southwest® event in Austin, Texas, members of the Chevrolet MyLink connected radio system, hybrid and battery systems, and performance integration teams are sharing innovative approaches to find New Roads that help contribute to a greater overall ownership experience for Chevrolet customers. Sara LeBlanc, global program manager for Chevrolet MyLink, is inspired by how customers can personalize their driving experience through the use of in-vehicle technology.
“Chevrolet’s MyLink connected radio is a simple and safe design that can truly take customers anywhere they want to go, whether that’s transporting them back to their favorite South by Southwest concert through music apps or helping them explore new restaurants or venues in their hometown,” she said.
For John Bednarchik, a Chevrolet aerodynamic performance engineer, it is helping customers get better fuel economy by making vehicles as aerodynamic as possible.
Festival-goers can check out the U.S. edition of the Chevrolet Spark that is equipped with the next-gen Chevrolet MyLink technology on display during the SXSW Trade Show at the Austin Convention Center through March 13.
