- Market share of 1.28 percent in Western and Central Europe in 2012
- Market share growth in 7 of its top 10 markets
- Sales of 194,650 cars and SUVs in Western and Central Europe in 2012
- Chevrolet Aveo: Sales leader for Chevrolet in Europe
- Ten new models now at dealerships, five cars to launch in 2013
- All-new Corvette to celebrate world premiere at Detroit Motor Show
Chevrolet sold 194,650i cars in Western and Central Europeii in 2012, achieving the brand’s best ever share of the total vehicle market at 1.28 percent.
Chevrolet recorded share growth in seven of its top-ten markets in Western and Central Europe, compared to 2011. Five countries achieved record market shares in 2012: Austria (1.25% market share), Estonia (1.80%), France (1.06%), Germany (0.87%) and Poland (3.18%).
“Despite the challenging European market in 2012, we were able to grow our market share for the 4th consecutive year and maintained a higher share of sales to retail, compared to the industry,” said Susan Docherty, President and Managing Director of Chevrolet Europe.
“With the new Chevrolet Trax small SUV, the updated Spark and Captiva, and the all-new Corvette Stingray at dealerships this year, 2013 presents an exciting opportunity for further growth,” said Susan Docherty.
Chevrolet’s bestseller in Western and Central Europe was the Chevrolet Aveo small car, with 54,850 units sold. The Chevrolet Spark mini car sold 47,640 times for a segment share of 4 percent and the Chevrolet Cruze, now also available in the popular hatchback and wagon body styles, achieved sales of 40,550 with the four-door achieving a segment share of 7 percent. The Chevrolet Cruze is Chevrolet’s bestselling model worldwide having sold more than 1.9 million units sold since its launch in 2009.
The Chevrolet Captiva SUV and the Chevrolet Orlando family van (both seven-seat vehicles), too, continue to enjoy high demand, selling 23,620 and 23,270 times in 2012, respectively. The Orlando is now also available with the 1.4L turbo engine. Sales of the iconic Camaro sports car, segment leader in the U.S.A., reached 2,160 units in its first full year of sales in Europe. In total Europeiii, Chevrolet sold a record 541,760 vehicles in 2012, also achieving a record market share of 2.89 percent.
“We are proud that Chevrolet was the number one import car brand in Russia in 2012 for the 6th year in a row, by selling 205,040 cars and SUVs, which is an increase of 31,560 vehicles, for a market share of 6.84 percent,” said James Bovenzi, President and Managing Director of GM Russia and Commonwealth of Independent States.
In Israel, which is part of Chevrolet Europe operations, Chevrolet sold 8,310iv cars and trucks in 2012.
i Preliminary registration figures, total vehicle market (passenger cars and light commercial vehicles)
ii Western and Central Europe includes 37 markets: EU27 plus Albania, Bosnia and Herzegovina, Croatia, Macedonia, Serbia, Montenegro, Norway, Switzerland and Turkey and Other Europe (Andorra, Iceland)
iii Total Europe includes 42 markets: Western and Central Europe, Russia, Ukraine, Uzbekistan, Kazakhstan and Other CIS countries
iv The sales number for Israel is not included in the total numbers for Chevrolet Europe.
