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Cadillac global sales increase 5.2% in January

Cadillac sold 31,330 units globally in January 2018 — an increase of 5.2 percent from the same period last year — marking the 20th consecutive month of global sales growth for the brand. Sales were spurred largely by consumer demand for the XT5 luxury crossover, which remains Cadillac’s top-selling product with a total of 12,113 units delivered worldwide thus far in 2018.

“With a strong start to 2018, our results show that consumers across the globe are continuing to respond positively to Cadillac products,” said Cadillac President Johan de Nysschen. “Enthusiasm continues to grow both in the sedan market as well as in the SUV segment, despite new entrants into the category. These results give us confidence as we head into a momentous year, marked by an aggressive product offensive beginning with the introduction of the all-new XT4 later this year.”

The Cadillac Sedan Portfolio was a strong performer in January, with sales of CT6 up 24.3 percent, XTS up 12.5 percent and ATS up 4.9 percent.

China continues to be an important market for the brand, with sales up 12.3 percent year over year. Sales in South Korea and Japan also made significant gains for the month.

In the U.S., the Cadillac SUV Portfolio was up 1.4 percent year over year in total sales, with a 2.7 percent and 2.0 percent increase in sales of XT5 and Escalade, respectively.

Average transaction prices continue to be the second highest among major luxury automotive brands in the U.S. Through January, the brand’s average U.S. transaction price remained around $54,000.

Cadillac sales in key regions appear in the table below.

SALES BY REGION            
  18-January 17-January %Change YTD-18 YTD-17 % Change
United States 9,895 10,298 (3.9) 9,895 10,298 (3.9)
China* 20,222 18,011 12.3 20,222 18,011 12.3
ROW 1,213 1,467 -17.3 1,213 1,467 -17.3
Total 31,330 29,776 5.2 31,330 29,776 5.2



Cadillac has been a leading luxury auto brand since 1902. Today Cadillac is growing globally, driven by an expanding product portfolio featuring distinctive design and technology. More information on Cadillac appears at www.cadillac.com. Cadillac’s media website with information, images and video can be found at media.cadillac.com.

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