Cadillac global sales up 42% in February

U.S. total volume up 14% for the month XT5 luxury crossover leads with 11,541 units delivered 21 consecutive months of global sales growth Cadillac sold 30,583 units globally in February 2018 – an increase of 42 percent from the same period last year – marking the 21st consecutive month of global sales growth for the brand. Consumer demand for the XT5 luxury crossover and the iconic …

  • U.S. total volume up 14% for the month
  • XT5 luxury crossover leads with 11,541 units delivered
  • 21 consecutive months of global sales growth

Cadillac sold 30,583 units globally in February 2018 – an increase of 42 percent from the same period last year – marking the 21st consecutive month of global sales growth for the brand. Consumer demand for the XT5 luxury crossover and the iconic Escalade helped drive February’s sales increase.

“February was a strong month for Cadillac, especially for our SUV portfolio where we saw continued growth with the Escalade despite new competition in the U.S. marketplace,” said Cadillac President Johan de Nysschen. “We expect this enthusiasm to grow with the addition of the first-ever 2019 Cadillac XT4 premium compact SUV, which will be revealed later this month.”

Cadillac saw significant growth across Asia, with total volume up 86 percent in China while South Korea and Japan also saw strong gains. The Middle East Region, which is an important and growing export market, faced hurdles with the introduction of sales tax and continuing economic headwinds, which lead to a decline overall sales volumes in the region, even as market share increased.

The U.S. enjoyed a strong month with total volume up 14 percent year-over-year. This was driven by the impressive performance of the Escalade, which continued its upward trend in gaining market share with retail sales up 9.3 percent for the month, and supported by strong performances in the sedan lineup. Sales of the XTS, CT6 and ATS all saw significant gains.

Average transaction prices continue to be the second-highest among major luxury automotive brands in the U.S. Through January, the brand’s average U.S. transaction price remained around $54,000.

Cadillac sales in key regions appear in the table below.

SALES BY REGION
18-February 17-February %Change YTD-18 YTD-17 % Change
United States 12,338 10,823 14.0 22,233 21,121 5.3
China* 16,850 9,034 86.5 37,072 27,045 37.1
ROW 1,395 1,598 -12.7 2,611 3,065 -14.81
Total 30,583 21,455 42.5 61,916 51,231 20.9
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