The all-new Cadillac ATS has been named the 2013 Car of the Year by the Motor Press Guild, the largest automotive media association in North America. The ATS was chosen from a field of six finalists in part for its safety, quality, performance and technology.
“In many ways, the ATS is a breakthrough vehicle for Cadillac,” said Laura Burstein, president of the Los Angeles-based Motor Press Guild. “Our members remarked that the ATS is capable on both the street and the track, offers a well-made and attractive interior, is replete with the latest technology, and – perhaps most importantly — is fun to drive.”
“The ATS is the result of an extensive, all new, ground-up mission to deliver a segment-winning vehicle,” says Don Butler, vice president of Cadillac Marketing. “It is especially rewarding when our efforts are recognized and awarded by a large and influential panel of automotive experts.”
A press conference to present the award will be held on Thursday, Nov. 29, 2012 during the Los Angeles Auto Show press days.
To be eligible for the Motor Press Guild Vehicle of the Year award, models must be all-new or substantially changed from the previous year and available at dealerships on or before Jan. 1, 2013.
A compact sport sedan, the new ATS is the lightest car in its class with a unique architecture designed for nimble driving performance. In October, its first full month on the market, ATS started on its mission of expanding Cadillac’s brand to new customers. Of buyers who traded in another vehicle for an ATS, 70 percent were new to Cadillac.